30 Nov 2000
Carlsberg is promoting itself as Probably the best after-ski drink in the world with a new TV ad...Carlsberg is promoting itself as Probably the best after-ski drink in the world with a new TV ad featuring three world ski champions: Luc Alphand, Pirmin Zurbriggen and Lasse Kjus. The ad sees the trio jumping from a chairlift and hurtling downhill in a race to the bottom where pints of Carlsberg await them ...
30 Nov 2000
| by BEN ROSIER
a potential conflict of interest for the agency in the UK. It also handles Carlsberg Tetley s pounds 22m UK advertising for brands including Castlemaine XXXX and Carlsberg.
The pitch marks the end ...
30 Nov 2000
was Nicki Batcher of Silverstone Circuit, who correctly identified Carlsberg-Tetley.
...
30 Nov 2000
| by MARK KLEINMAN
Carlsberg n/a n/a
Manchester City Le Coq Sportif Eidos Interactive n/a May ...
26 Oct 2000
| by ROBERT MCLUHAN
route is sponsorship, followed by Carlsberg two years ago when it used its involvement with the Reading and Glastonbury festivals to help relaunch the Carlsberg Export brand in the UK. But others have chosen to go ...
28 Sep 2000
| by JAMES CURTIS
-owned Carlsberg-Tetley s 14%, leaves over half of British brewing in foreign ownership. Scottish Courage, with a ...
14 Sep 2000
. These include Coca-Cola and Carlsberg, which have a long association with football, and Scrumpy Jack, which ...
07 Sep 2000
| by MARK KLEINMAN
(Marketing, August 31). They will sit under Carlsberg, which is the club s official sponsor, at least until ...
24 Aug 2000
| by DAVID MURPHY
to a lot of people.
Like Slazenger with Wimbledon, Carlsberg used the web to leverage its
sponsorship of this summer s Euro 2000 football tournament. Carlsberg,
which was the official beer ...
offered visitors downloadable Carlsberg desktop gadget
software, which delivered the latest Euro 2000 ...
27 Jul 2000
| by MARK KLEINMAN
85%
Carlsberg 73%
Nike 71%
Adidas ...