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CAMPAIGN DIARY: YOU MUST REMEMBER

; 2. Carlsberg; 3. Dyson. The theme was entrepreneurs....The winner of last week s competition was Karen Harvey at Swets UK. The answers were: 1. Halifax; 2. Carlsberg; 3. Dyson. The theme was entrepreneurs. This week, we want you to identify the ads and the theme. Fax your answers to (020) 8267 4914/4915 or e-mail campaign@haynet.com by close ...

Carlsberg set to launch Euro 2000 sweepstake

Carlsberg is poised to launch a nationwide pub-based sweepstake promotion as the centrepiece...Carlsberg is poised to launch a nationwide pub-based sweepstake promotion as the centrepiece ... to pounds 1m. Carlsberg is both official sponsor of Euro 2000 and official supporter of the England team, and has broadcast sponsorship rights for ITV s coverage of the event. Carlsberg ...

DIRECT: Guinness in Euro 2000 take-home DM

. Carlsberg is the official beer of Euro 2000. ...

THE TOP 150 PR CONSULTANCIES 2000: Ups and downs - It was a year in which internet growth dominated, with the dot.com sector emerging as the main driver of business for consultancies in all sectors throughout 1999. (1 of 2)

clients such as Carlsberg-Tetley and Procter and Gamble. The corporate and technology teams also drove ...

ANALYSIS: HOW TO SELL TO ... Tracey Darwen - Starcom Motive’s head of development knows her booze, notes Jonah Bloom

as a marketer on big beverage brands such as Carlsberg, Boddingtons, Heineken and Stella Artois ...

PRIVATE VIEW

around the world doing those Carlsberg ads. Barclays Bank Project: Barclaycard Client: Paul ...

DIRECT MARKETING: Can DM convince FMCG marketers? - The FMCG sector has yet to be won over by direct marketing’s merits, says Robert Gray

. Direct plaudits Carlsberg-Tetley recently hired Claydon Heeley Jones Mason to develop its first ...

Bass redesigns beers prior to sell-off

were leading the auction to buy Bass Brewers: Heineken, Carlsberg and South African Breweries. Bass ...

ADWATCH: Heineken’s spoof approach makes a refreshing change - The Fast Forward campaign pokes fun at the tried and tested advertising formula. Imelda Michalczyk reports

lager with 11% volume share, behind Carling (27%), Foster s (21%) and Carlsberg (12%), according ...

CLIENT ROUND-UP

, which it hopes will take on Carlsberg and Foster s in the on-trade. The advertising for GB, which ...

 

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