to remove filtersEngland sponsors top Euro 2000 recall table
27 Jul 2000 | by MARK KLEINMAN
85% Carlsberg 73% Nike 71% Adidas ...
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Carlsberg sells majority stake in Chinese brewery
10 Aug 2000 | by Camilla Palmer
Danish brewer Carlsberg has admitted some defeat in the Chinese market and sold a majority stake...LONDON (Brand Republic) – Danish brewer Carlsberg has admitted some defeat in the Chinese market ... .5m. The sale of 75% of Carlsberg Brewery Shanghai is the latest sign that foreign companies are having trouble breaking into the Chinese market -– although Carlsberg said it would “not give up” there ...
Carlsberg toasts 307% sales rise during Euro 2000
06 Jul 2000 | by CRAIG SMITH
Carlsberg has reported that take-home sales increased by 307% during Euro 2000, as a result...Carlsberg has reported that take-home sales increased by 307% during Euro 2000, as a result ... increased over the period by 773%. Carlsberg has significantly improved its positioning during Euro ... campaign that included sponsorship of ITV s broadcast coverage. Carlsberg s investment for Euro ...
Carlsberg unveils ITV Euro 2000 ad unveiled revealed sponsorship
08 Jun 2000 | by IMELDA MICHALCZYK
Carlsberg has revealed the creative work for its sponsorship of ITV s coverage of Euro 2000, which...Carlsberg has revealed the creative work for its sponsorship of ITV s coverage of Euro 2000 ... the strapline, Probably the best game in the world , it draws on Carlsberg s most famous ad slogan and shows ... against Holland in Euro 96. Carlsberg, which is official beer sponsor of Euro 2000 as well ...
Saatchis’ Deeprose to take on planning director role at BBJ
02 Jun 2000 | by MATTHEW COWEN
heads Saatchi s Carlsberg-Tetley and Toyota business, has been at the agency since starting his career ...
Ryder Cup heads Michelob’s UK bid
01 Jun 2000 | by IMELDA MICHALCZYK
rights, and Carlsberg gained the official beer sponsorship for the Euro 2000 tournament. Scottish ...
Brand health check: Carling - How can Carling keep a lead over its rivals? Carling must replace its ’I bet he drinks ...’ creative agency, while fending off new rivals, writes Cordelia Brabbs
01 Jun 2000 | by CORDELIA BRABBS
it used to be, and nor is Carlsberg to some extent, but Carling has consistently re-invented itself ... association works very well - better than Carlsberg s sponsorships. The football association also works ...
POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)
01 Jun 2000 | by SHARON GREAVES
brands, including the likes of BMW, Sainsbury s, Carlsberg-Tetley and Orange. Its founder ...
GB opts for Ben Sherman, not sports
25 May 2000 | by IMELDA MICHALCZYK
and holds the Premier League rights, while Carlsberg is the official beer of Euro 2000. Foster ...
ANALYSIS: Will GB ads have the last laugh? - Selling lager with laughs has long been a tradition within beer market advertising. Imelda Michalczyk looks at how Whitbread’s launch of GB offers a new comic twist
25 May 2000 | by IMELDA MICHALCZYK
, Heineken and Carlsberg - will be a challenge and a half. GB is designed to take an entirely ... expires at the end of 2001 and Carlsberg is jostling into the football arena with its pounds 10m ... 290 18 15 8.2 Carlsberg 250 250 11 13 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
