Licensing sponsored by talkSPORT 1089/1053 AM: Why sponsors are great fans of sport - From football to Formula One, the sports licensing business is now booming. Andy Fry looks at this growth market
30 Mar 2000 | by ANDY FRY
12m each for title rights are: Carlsberg, Coca-Cola, Fuji Film, Hyundai, JVC, MasterCard, McDonald ...



