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OPINION: Mills on ... Harp lager and bloke-ism

So, news that Harp lager is launching its new campaign (Midlands only) through Ogilvy re happy for them, but what are they doing there in the first place? Still, comebacks have to start somewhere, as Harp itself well knows. It s been around since the mid 60s and, along with Carling and Carlsberg ...

ANALYSIS: The resurrection of real ales - Can the brewers of real ales defeat their image of beer-belly drinkers and woo the UK market back to their barrel? James Curtis reports

-owned Carlsberg-Tetley s 14%, leaves over half of British brewing in foreign ownership. Scottish Courage, with a ...

Helpline Service

. These include Coca-Cola and Carlsberg, which have a long association with football, and Scrumpy Jack, which ...

OPINION: Profile - Davide de Maestri, Brand director, Liverpool Football Club - Football's coming home

(Marketing, August 31). They will sit under Carlsberg, which is the club s official sponsor, at least until ...

Haywood mans Bass PR after brewery buy out

John Haywood, corporate PR manager with Carlsberg-Tetley Brewing, has joined Bass Brewers PR...John Haywood, corporate PR manager with Carlsberg-Tetley Brewing, has joined Bass Brewers PR department, following the purchase of Carlsberg-Tetley s Burton-on-Trent brewery by Bass. Bass purchase was of the brewery only - no Carlsberg-Tetley brands are involved. When the DTI blocked Bass ...

Pub landlords call time on the industry’s image

and Carlsberg-Tetley. It is also building a web site to raise awareness of career opportunities ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.