NEWS BRIEFS: Carlsberg renews sponsorship of Liverpool FC
15 Aug 2002
Carlsberg has renewed its sponsorship of Liverpool FC in a three-year deal worth £15m. The tie
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Carlsberg is to launch an 'Extra Cold' version of its lager into the Irish market
Carlsberg has renewed its sponsorship of Liverpool FC in a three-year deal worth £15m. The tie
campaign for Danish lager brand Carlsberg Export.
Carlsberg Ireland, official sponsor of the Irish football team, is planning a brand awareness...at Carlsberg in Ireland, said: We asked Attik to look at the landscape after the World Cup finishes and see ... events. Carlsberg in Ireland works separately on local marketing from the rest of Carlsberg marketing in the UK but shares the same TV strategy. This has leveraged Carlsberg's position as commercial partner ...
in Carlsberg's latest TV spot, which admits that while Carlsberg is not a football agent, if it was it would...The spot, created by Saatchi & Saatchi, is the third spot in the "World According to Carlsberg" TV ... , mansion and earnings of £100,000 a week, lives the life of a Premiership star all thanks to his Carlsberg ... refreshing pint of Carlsberg, while two beautiful women watch on. A voiceover then states: "Carlsberg aren ...
'Carlsberg aren't football agents, but if they were, they'd probably be the best football agents
Carlsberg has confirmed that it is renewing its partnership with the Football Association in a £30m
Royal Mail has poached Carlsberg-Tetley marketer Tom Hings to head its brand communications.... As marketing controller at Carlsberg-Tetley, Hings oversaw the revamp of the flagship Carlsberg brand. Hings ...
Carlsberg has crafted an SMS on-trade World Cup promotion that will appear on dripmats. It features
Carlsberg has signed its biggest-ever sponsorship deal, as the first of eight top-tier sponsors
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