NEWS BRIEFS: Carlsberg renews partnership with FA
16 May 2002
Carlsberg has confirmed that it is renewing its partnership with the Football Association in a £30m
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DIRECT: FA creates DM database of two million footie fans
23 May 2002 | by MARK KLEINMAN
Carlsberg, Nationwide, Umbro and McDonald's will soon have access to a major direct marketing tool...will be of particular interest to Carlsberg, which last week signed up as the FA's £30m men's football partner until ...
Tetley's targets youth with Extra Cold
16 May 2002 | by TANIA MASON
Carlsberg-Tetley is to launch an Extra Cold variant of its Tetley's ale this spring in a bid...of Carlsberg and Carlsberg Export in February. As part of the investment, the brewer is also planning to launch ... 's second biggest ale brand behind John Smith's and Carlsberg-Tetley hopes the brand extensions will broaden ...
Coca-Cola set to commit to 2004 UEFA tournament
16 May 2002
Coke will become the third sponsor, joining McDonald's and Carlsberg, and is thought to be paying around £15m for the privilege. Coke's 'core rights' package for Euro 2004 will include perimeter signage at the 31 matches, consumer ticket promotions and broadcast sponsorship coupled with commercial airtime ...
ADWATCH: The weekly analysis of advertisement recall
16 May 2002
(-) Burger King Lowe/Carat 58 7= (-) Carlsberg Export Saatchi %26 ...
PR LEAGUE TABLES: Tough times alert PR to weak spots - The economic slowdown has cut out PR's dead wood and highlighted its shortcomings
16 May 2002
services Paul Willis. 74% consumer. Clients include Nestle UK, Carlsberg-Tetley, Npower. Member ...
WORLD CUP 2002: Best-ever ad - The Greatest World Cup Ads of All Time. Pick the top three from these classic ads and you could win tickets for the Ryder Cup from sports.com
09 May 2002 | by JENNIFER HISCOCK
shows a can of Carlsberg being opened while a voiceover sets the scene in the style of a match commentary. It ends with a twist on Carlsberg's famous endline, 'Probably the best sponsor in the World Cup'. Carlsberg was official sponsor of the Danish team, but this ad was topical and cheeky, too. Part ...
WORLD CUP 2002: Ambush marketing - How to steal the World Cup. It costs a small fortune to be an official sponsor of the World Cup, so here are 11 ways to get noticed for a fraction of the price
09 May 2002 | by CONOR DIGNAM and CLAIRE MURPHY
away, and metatarsals crossed, it looks like he'll be fit just in time. Carlsberg Like the Coke/Pepsi spat, Carlsberg is taking on official sponsor Budweiser. Its Carlsberg International Pub Cup is set ...
CAMPAIGN REPORT ON ASIA: Aspects of Asia - The changes that are happening in Asia are likely to continue, thanks to the lightning pace at which the region is developing
26 Apr 2002 | by LUCY AITKEN
in the lives of the Asian population are as likely to be European as American. Danish beer Carlsberg ...
Royal Mail gives Carlsberg man ad job
18 Apr 2002 | by MARK KLEINMAN
Royal Mail has poached Carlsberg-Tetley marketer Tom Hings to head its brand communications.... As marketing controller at Carlsberg-Tetley, Hings oversaw the revamp of the flagship Carlsberg brand. Hings ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
