THE BOOK OF LISTS: The 10 Best Young Creative Teams
17 Dec 2002
annual last year, and they've also done the "football agents" Carlsberg spot. 3. CHRISTER ANDERSSON ...
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THE BOOK OF LISTS: The 10 Accounts that moved without a pitch
17 Dec 2002
. The brewer selected Mother after buying the marketing rights from Carlsberg the week before. ...
BRANDING: Carlsberg revamps in premium dollar battle
13 Dec 2002 | by LEITHEN FRANCIS
SINGAPORE: Carlsberg is launching a new brand identity and marketing campaign to plant itself...The move puts Carlsberg in direct competition against Heineken in the premium beer market - a ... in new packaging. "We wanted to lift the brand up and rejuvenate it," said Mervin Sim, Carlsberg Singapore managing director. "Carlsberg had a certain image before ... that was 'dusty', and we were ...
BRANDING: Carlsberg revamps in premium dollar battle
13 Dec 2002 | by LEITHEN FRANCIS
SINGAPORE: Carlsberg is launching a new brand identity and marketing campaign to plant itself...The move puts Carlsberg in direct competition against Heineken in the premium beer market - a ... in new packaging. "We wanted to lift the brand up and rejuvenate it," said Mervin Sim, Carlsberg Singapore managing director. "Carlsberg had a certain image before ... that was 'dusty', and we were ...
Carlsberg hands S'pore brief to TBWA
13 Dec 2002 | by LEITHEN FRANCIS
SINGAPORE: Carlsberg has moved its advertising account from Saatchi Saatchi to TBWA just days...No pitch was held before Carlsberg shifted the estimated S$2 million (US$1.1 million) account, according to its senior executives. Carlsberg faces a tough time expanding its share in a market dominated ... to the premium end of the market. "We had been talking to Carlsberg for quite a while and we were involved in a ...
Carlsberg hands S'pore brief to TBWA
13 Dec 2002 | by LEITHEN FRANCIS
SINGAPORE: Carlsberg has moved its advertising account from Saatchi Saatchi to TBWA just days...No pitch was held before Carlsberg shifted the estimated S$2 million (US$1.1 million) account, according to its senior executives. Carlsberg faces a tough time expanding its share in a market dominated ... to the premium end of the market. "We had been talking to Carlsberg for quite a while and we were involved in a ...
Business performance league - Aug-Nov
13 Dec 2002
TBWA Carlsberg Singapore, Hansplast 44,000 (6) Tequila Indonesia, SK
Business performance league - Aug-Nov
13 Dec 2002
TBWA Carlsberg Singapore, Hansplast 44,000 (6) Tequila Indonesia, SK
FA Cup games on Sky to be top and tailed with idents
05 Dec 2002
partners Carlsberg, McDonald's, Nationwide and Umbro, from this Friday. The idents, are created
Carlsberg runs football-based viral web quiz
20 Nov 2002
Carlsberg-Tetley has commissioned web agency AKQA London to create a viral quiz based on football...The drinks manufacturer is to target 18- to 34-year-old football supporters with the online quiz, which aims to raise awareness of Carlsberg as the official beer of the England team. Teams of players ... .thefa.com) and will be seeded in an email sent out to Carlsberg's database of England fans. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
