DIRECT BRIEF: Carlsberg Breweries launches integrated campaign
04 Sep 2003
Carlsberg Breweries is launching an integrated campaign to leverage its sponsorship of Liverpool
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BRANDING BRIEF: Carlsberg launches web site
11 Sep 2003
Carlsberg has launched a web site themed around the situations in which people drink beer
Billington Cartmell takes Carlsberg and LFC global
01 Sep 2003 | by Staff,
LONDON - Billington Cartmell has created a global through-the-line campaign for Carlsberg using...It is the first project for Carlsberg Breweries since the integrated communications agency ... the existing Carlsberg brand identity. A number of executions have been developed, depicting Carlsberg ... execution, a Liverpool scarf unites the fans at Anfield to Carlsberg drinkers in bars around the world ...
Carlsberg creates small world for international campaign
12 Jun 2003 | by Matt Reed,
on to Notting Hill and Rome? While reality poses problems, in Carlsberg's new international TV campaign...and Bombay and arriving in time for a cold glass of Carlsberg on the beach. The idea is that in a Carlsberg ... at Carlsberg, said: "In a Carlsberg world, there are no barriers to stop you experiencing a good time the world ... , uses the idea "Imagine life in a Carlsberg world" across the brewer's TV, cinema, press, poster ...
DIRECT BRIEF: Carlsberg builds on sponsorship
06 Mar 2003
Carlsberg is building on its sponsorship of the FA Cup with a promotional campaign through
BRANDING BRIEF: Carlsberg produces merchandise for upmarket bars in Ireland
20 Feb 2003
Carlsberg has produced merchandise for the growing number of upmarket bars in Ireland that have a
CLOSE-UP: LIVE ISSUE/CARLSBERG - Integration will be key to Euro 2004 Carlsberg sponsorship
17 Jan 2003 | by CAMILLA PALMER
and football. Last week, the agency beat Carlsberg's UK agency, Saatchi Saatchi, Soul, St Luke ... matter, and is crucial to Carlsberg's brand heritage, which explains why Carlsberg asked both roster ... campaign that will be rolled out in up to 50 countries where Carlsberg is drunk. The agency won the pitch ...
RKCR lands £20m Carlsberg project
10 Jan 2003 | by CAMILLA PALMER
Rainey Kelly Campbell Roalfe/Y R has won an international brief from Carlsberg Breweries to promote...'s and the incumbent, DDB Copenhagen, in a pitch run out of Carlsberg's head office in Denmark. The agency will roll ... of work to Carlsberg's regional offices, each of which will decide what to run in their respective markets ... in on-site branding opportunities targeting fans. Carlsberg was the first sponsor to sign up for Euro ...
Rainey Kelly lands £20m Carlsberg Euro 2004 work
09 Jan 2003 | by Camilla Palmer,
LONDON - Rainey Kelly Campbell Roalfe/Y&R has won an international brief from Carlsberg Breweries...'s and the incumbent, DDB Copenhagen, in a pitch run out of Carlsberg's head office in Denmark. The agency will roll ... to Carlsberg's regional offices, each of which will decide what to run in their respective markets before ... -site branding opportunities targeting fans. Carlsberg was the first sponsor to sign up for Euro 2004 in March ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
