Good sport?
22 May 2003 | by MediaWeek
it gives brands legitimacy. "Take someone like Heineken or Carlsberg, the live event is important ...
it gives brands legitimacy. "Take someone like Heineken or Carlsberg, the live event is important ...
communications manager. He joins BBC Worldwide from Carlsberg-Tetley, where he was senior brand manager ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.