Canon signs up as Euro 2004 Championship sponsor
28 Jan 2003 | by Claire Billings,
Cannon joins Carlsberg, McDonald's, Coca-Cola and JVC as the tournament's official partners. The value of the deal was not disclosed. However, Coke's deal, signed in the summer, is believed to have been worth £15m. The package includes on-site branding, including advertising on three stadium boards ...



