BRANDING: Design Choice - Castlemaine XXXX
23 Jan 2003 | by RICHARD VILLAGE, Senior consultant, Interbrand
positioning toward a more generic lager positioning. Just think of Becks, Heineken and Carlsberg. Knocking ...
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Canon signs up as Euro 2004 Championship sponsor
28 Jan 2003 | by Claire Billings,
Cannon joins Carlsberg, McDonald's, Coca-Cola and JVC as the tournament's official partners. The value of the deal was not disclosed. However, Coke's deal, signed in the summer, is believed to have been worth £15m. The package includes on-site branding, including advertising on three stadium boards ...
Beer prices set to rise to pay for advertising
17 Jan 2003 | by Staff,
, it is likely that other major brewers operating in the UK, including Scottish Courage and Carlsberg ...
CLOSE-UP: LIVE ISSUE/CARLSBERG - Integration will be key to Euro 2004 Carlsberg sponsorship
17 Jan 2003 | by CAMILLA PALMER
and football. Last week, the agency beat Carlsberg's UK agency, Saatchi Saatchi, Soul, St Luke ... matter, and is crucial to Carlsberg's brand heritage, which explains why Carlsberg asked both roster ... campaign that will be rolled out in up to 50 countries where Carlsberg is drunk. The agency won the pitch ...
RKCR lands £20m Carlsberg project
10 Jan 2003 | by CAMILLA PALMER
Rainey Kelly Campbell Roalfe/Y R has won an international brief from Carlsberg Breweries to promote...'s and the incumbent, DDB Copenhagen, in a pitch run out of Carlsberg's head office in Denmark. The agency will roll ... of work to Carlsberg's regional offices, each of which will decide what to run in their respective markets ... in on-site branding opportunities targeting fans. Carlsberg was the first sponsor to sign up for Euro ...
TOP PERFORMERS OF 2002: New-Media Agency of the Year - Glue London
10 Jan 2003
for Carlsberg, the pan-European multilingual site for Nike Bowerman and ntl's interactive TV property ...
Rainey Kelly lands £20m Carlsberg Euro 2004 work
09 Jan 2003 | by Camilla Palmer,
LONDON - Rainey Kelly Campbell Roalfe/Y&R has won an international brief from Carlsberg Breweries...'s and the incumbent, DDB Copenhagen, in a pitch run out of Carlsberg's head office in Denmark. The agency will roll ... to Carlsberg's regional offices, each of which will decide what to run in their respective markets before ... -site branding opportunities targeting fans. Carlsberg was the first sponsor to sign up for Euro 2004 in March ...
IDENTITY PARADE: Getting a makeover was all the rage in 2002, writes Tania Mason
02 Jan 2003 | by TANIA MASON
-cost carrier of bmi british midland, reveals brand identity. February Carlsberg and Carlsberg Export get ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
