26 Nov 2004
include Carlsberg, Pizza Hut and UIP.
3. Media Audits comes at agency selection from a similar auditing ...
09 Nov 2004
| by Sam Matthews,
LONDON - Danish brewing giant Carlsberg is reviewing its £42m (€60m) European media planning...next year at the latest and will focus on Carlsberg's nine major European markets, of which the UK is one of the largest, worth £13m with the Carlsberg and Tetley brands.
Denmark, Norway, Sweden ...
.
Alex Myers, vice-president marketing and innovation at Carlsberg, said: "Our relationship ...
29 Sep 2004
| by Sam Matthews,
; and Liverpool, which is sponsored by Carlsberg.
"Ideally, it will be an active marketing partner with similar ...
24 Sep 2004
| by Ian Darby
MG Rover and Carlsberg accounts.
...
10 Sep 2004
| by Sam Matthews,
with Nationwide, Umbro, Carlsberg, Pepsi and McDonald's if the players stage another silent protest, the Football
10 Sep 2004
| by Jeremy Lee
ZenithOptimedia is being reviewed by two of its biggest clients - Carlsberg and MG Rover - which...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ...
£13 million.
During Euro 2004, Carlsberg pumped an additional £23 million into marketing ...
-running "So good, the Danes hate to see it leave" strapline for Carlsberg's advertising.
The car-maker MG ...
09 Sep 2004
| by Jeremy Lee,
LONDON - ZenithOptimedia is being reviewed by two of its biggest clients -- Carlsberg and MG Rover...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ...
£13m.
During Euro 2004, Carlsberg pumped an additional £23m into marketing and is in the middle ...
, the Danes hate to see it leave" strapline for Carlsberg's advertising.
The car-maker MG Rover is also ...
26 Aug 2004
| by Sam Matthews,
Carlsberg UK, Coors and Diageo.
If you have an opinion on this or any other issue raised on Brand ...
18 Jun 2004
| by Jennifer Whitehead,
:
1 Hyundai +32% (above/below average)
2 MasterCard +20%
3 Carlsberg +3%
4 JVC -7%
5 ...
18 Jun 2004
| by Alasdair Reid
? Uefa has signed eight event sponsors for the Euro 2004 tournament: Canon, Carlsberg, Coca-Cola, Hyundai...Only four of the eight - Carlsberg, Coke, JVC and McDonald's - took up their options and their break bumpers will be "rotated" in a fashion that will be familiar to those who've been watching coverage of the Champions' League (another multi-sponsored tournament) on ITV and Sky.
It's a complicated ...