15 Dec 2004
| by Mark Sweney
speculation that Carlsberg is to end its 12-year deal - the longest-running in the Premiership....It is understood that there is disagreement among Carlsberg chiefs as to whether to continue with the sponsorship, which expires in May.
The exit of star player Michael Owen, a key draw for any brand looking ...
.
However, a Liverpool FC spokesman insisted negotiations with Carlsberg were ongoing.
In August Carlsberg ...
14 Dec 2004
| by Mark Sweney,
speculation that Carlsberg is to end its 12-year deal -- the longest-running in the Premiership....It is understood that there is disagreement among Carlsberg chiefs as to whether to continue ...
.
However, a Liverpool FC spokesman insisted negotiations with Carlsberg were ongoing.
In August, Carlsberg increased its reach across the Premier League by ousting rival Carling to become the official beer ...
16 Nov 2004
| by MediaWeek
Carlsberg has announced a
review of its European media
planning and buying accounts,
worth about...-wide account at £33m. Alex Myers, vice president of marketing and innovation at Carlsberg, is leading ...
company spokesman added that Carlsberg was undecided about how many agencies it would end up using ...
11 Nov 2004
| by MediaWeek
Carlsberg has announced a review of its European media planning and buying accounts and flagged its...Carlsberg has announced a review of its European media planning and buying accounts, worth about ...
and innovation at Carlsberg, is leading the process together with key marketing directors from subsidiaries ...
buying in all markets." A spokesman for Carlsberg said only the incumbents would pitch and, while ...
09 Nov 2004
| by Sam Matthews,
LONDON - Danish brewing giant Carlsberg is reviewing its £42m (€60m) European media planning...next year at the latest and will focus on Carlsberg's nine major European markets, of which the UK is one of the largest, worth £13m with the Carlsberg and Tetley brands.
Denmark, Norway, Sweden ...
.
Alex Myers, vice-president marketing and innovation at Carlsberg, said: "Our relationship ...
10 Sep 2004
| by Jeremy Lee
ZenithOptimedia is being reviewed by two of its biggest clients - Carlsberg and MG Rover - which...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ...
£13 million.
During Euro 2004, Carlsberg pumped an additional £23 million into marketing ...
-running "So good, the Danes hate to see it leave" strapline for Carlsberg's advertising.
The car-maker MG ...
09 Sep 2004
| by Jeremy Lee,
LONDON - ZenithOptimedia is being reviewed by two of its biggest clients -- Carlsberg and MG Rover...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ...
£13m.
During Euro 2004, Carlsberg pumped an additional £23m into marketing and is in the middle ...
, the Danes hate to see it leave" strapline for Carlsberg's advertising.
The car-maker MG Rover is also ...
02 Sep 2004
| by Mark Sweney
The Football Association has teamed up with sponsor Carlsberg for a nationwide effort to combat...The campaign, which will use Carlsberg's Euro 2004 campaign strapline 'Your country needs you ...
to seek more information about the club online, will run on 600,000 24-can packs of Carlsberg in retailers ...
's opening World Cup qualifier matches.
Carlsberg has decided to retain the 'Your country needs you ...
25 Aug 2004
Lars Fellman, senior vice-president and chairman of the board of directors at Carlsberg, has been
18 Aug 2004
Carlsberg has ousted rival Carling as official beer of Tottenham Hotspur Football Club in a three...The six-figure tie-up sees Carlsberg sign up its seventh Premier League club, extending its ...
-tier club except Liverpool, of which it is the official shirt sponsor.
Carlsberg has secured exclusive ...
ties, Carlsberg is official beer and sponsor of UEFA and the Football Association.
Last week ...