16 Nov 2004
| by MediaWeek
Carlsberg has announced a
review of its European media
planning and buying accounts,
worth about...-wide account at £33m. Alex Myers, vice president of marketing and innovation at Carlsberg, is leading ...
company spokesman added that Carlsberg was undecided about how many agencies it would end up using ...
11 Nov 2004
| by MediaWeek
Carlsberg has announced a review of its European media planning and buying accounts and flagged its...Carlsberg has announced a review of its European media planning and buying accounts, worth about ...
and innovation at Carlsberg, is leading the process together with key marketing directors from subsidiaries ...
buying in all markets." A spokesman for Carlsberg said only the incumbents would pitch and, while ...
07 Sep 2004
| by MediaWeek
’s relationship with its audience. Promotions work in the mainstream – witness Carlsberg’s successful link ...
10 Aug 2004
| by MediaWeek
should help the brand because attendances will rise. Liverpool Shirt sponsor: Carlsberg Estimated ...
shirt back in the late ’70s/early ’80s. This will be the 13th season that Carlsberg has been ...
global recognition. Carlsberg UK’s sponsorship controller, Gareth Roberts, says the target now ...
01 Jun 2004
| by MediaWeek
. Uefa signed the first of Euro 2004’s sponsorship deals – with Carlsberg – three months before ...
-Mobile, Coca-Cola, Hyundai, JVC, MasterCard, McDonald’s and Carlsberg – before Christmas that year. Euro ...
strategy.” The first four sponsors to sign on the dotted line – Carlsberg, Coca-Cola, JVC and McDonald ...
12 May 2004
| by MediaWeek
deal with leading brand advertiser Carlsberg..... Commercial director Richard Coles said: “We are delighted that Carlsberg have decided to underpin ...
08 Jan 2004
| by MediaWeek
over themselves to reach. The tournament's main official sponsors, including Carlsberg, Coca ...