News Analysis: Playing in the major league
11 Aug 2004 | by Drew Barrand
Carlsberg 5 Aston Villa DWS 1 Man City Thomas Cook 1 ...
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Carlsberg sign three-year sponsorship deal with Spurs
17 Aug 2004 | by Sam Matthews,
LONDON – Carlsberg has signed a three deal to be the official beer sponsor of Tottenham Hotspur...The deal will ensure Carlsberg UK gain exclusive pouring rights, ground signage, tickets ... is a fantastic achievement for the club. Carlsberg marks a significant accomplishment for the club ... ." The deal with Spurs adds to a growing number of football partnerships that Carlsberg has including its ...
Brand it like Beckham
10 Aug 2004 | by MediaWeek
should help the brand because attendances will rise. Liverpool Shirt sponsor: Carlsberg Estimated ... shirt back in the late ’70s/early ’80s. This will be the 13th season that Carlsberg has been ... global recognition. Carlsberg UK’s sponsorship controller, Gareth Roberts, says the target now ...
Campaign Casebook: Carlsberg
04 Aug 2004
The lager boosted sales by tapping into the wave of patriotism generated by Euro 2004. Carlsberg...Carlsberg to plan two public relations coups. It arranged for readers of The Sun and Daily Mirror who won ... . And it photographed England players holding a Carlsberg-branded England flag - an image that was used across half ... broadcasting from Lisbon, frequently mentioned the Carlsberg team out there, and it was made clear ...
Focus on ... Edinburgh Fringe
28 Jul 2004
of tickets are sold online. - At this year's Fringe Smirnoff sponsors the Underbelly theatre, while Carlsberg
Sector Insight: Ales and stouts - Break from tradition
21 Jul 2004 | by Jane Simms
has a 36% share this year; Carlsberg-Tetley has 16%; Guinness and Coors have about 11% apiece ... 36.1 1857 34.2 -2.7 2 Carlsberg-Tetley 775 15.5 793 14 ... Guinness 131 9.4 458 11.6 3 Tetley's Carlsberg 111 8 ...
Media surge of Euro 2004 brands
09 Jul 2004 | by Ian Hall
The tournament, which climaxed on Sunday, saw McDonald’s, Coca-Cola and Carlsberg gain the most coverage in a press audit by research analysis company Reputation Intelligence that took in 750 news titles across Europe. T-Mobile was fourth, with Hyundai, Mastercard and Canon lagging behind; the tournament ...
John Smith's set for cold variant
23 Jun 2004 | by Mark Sweney
John Smith's is taking the fight to rivals Guinness and Carlsberg-Tetley with the introduction
News Analysis: Competition hots up for summer
23 Jun 2004
suit. Carlsberg, for example, is launching its Extra Cold lager in 6000 pubs and bars, following ...
Design: Design leagues Top 100
23 Jun 2004
National Commercial Bank, SPAR International, Carlsberg. www.allen-international.com 46 ... Entertainments, Carlsberg, Gallaher. www.lmcdesign.co.uk 72 Designhouse Founded 1970. Privately ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
