15 Dec 2004
| by Mark Sweney
speculation that Carlsberg is to end its 12-year deal - the longest-running in the Premiership....It is understood that there is disagreement among Carlsberg chiefs as to whether to continue with the sponsorship, which expires in May.
The exit of star player Michael Owen, a key draw for any brand looking ...
.
However, a Liverpool FC spokesman insisted negotiations with Carlsberg were ongoing.
In August Carlsberg ...
14 Dec 2004
| by Mark Sweney,
speculation that Carlsberg is to end its 12-year deal -- the longest-running in the Premiership....It is understood that there is disagreement among Carlsberg chiefs as to whether to continue ...
.
However, a Liverpool FC spokesman insisted negotiations with Carlsberg were ongoing.
In August, Carlsberg increased its reach across the Premier League by ousting rival Carling to become the official beer ...
01 Dec 2004
| by Drew Barrand
, Carlsberg and McDonald's.
Although the TV rights are not up for renewal until 2008, the sponsorship ...
29 Sep 2004
| by Sam Matthews,
; and Liverpool, which is sponsored by Carlsberg.
"Ideally, it will be an active marketing partner with similar ...
24 Sep 2004
| by Ian Darby
MG Rover and Carlsberg accounts.
...
17 Sep 2004
| by Ian Darby
week that Carlsberg-Tetley and MG Rover are reviewing their accounts at ZenithOptimedia.
...
10 Sep 2004
| by Sam Matthews,
with Nationwide, Umbro, Carlsberg, Pepsi and McDonald's if the players stage another silent protest, the Football
07 Sep 2004
| by MediaWeek
’s relationship with its audience. Promotions work in the mainstream – witness Carlsberg’s successful link ...
02 Sep 2004
| by Mark Sweney
The Football Association has teamed up with sponsor Carlsberg for a nationwide effort to combat...The campaign, which will use Carlsberg's Euro 2004 campaign strapline 'Your country needs you ...
to seek more information about the club online, will run on 600,000 24-can packs of Carlsberg in retailers ...
's opening World Cup qualifier matches.
Carlsberg has decided to retain the 'Your country needs you ...
25 Aug 2004
| by Sam Matthews
Scottish & Newcastle and Carlsberg among others as President Vladimir Putin attempts to curb the country...such as the the UK's Scottish & Newcastle as well as Carlsberg and Sun Interbrew, which all have a major presence ...