IPG nets SC Johnson's £200m global media
24 Sep 2004 | by Ian Darby
MG Rover and Carlsberg accounts. ...
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Chelsea drops Emirates as it hunts for consumer partner
29 Sep 2004 | by Sam Matthews,
; and Liverpool, which is sponsored by Carlsberg. "Ideally, it will be an active marketing partner with similar ...
EFD switches account to MediaCom
17 Sep 2004 | by Ian Darby
week that Carlsberg-Tetley and MG Rover are reviewing their accounts at ZenithOptimedia. ...
FA fears England risks losing sponsors after media snub
10 Sep 2004 | by Sam Matthews,
with Nationwide, Umbro, Carlsberg, Pepsi and McDonald's if the players stage another silent protest, the Football
Carlsberg calls global media pitch
10 Sep 2004 | by Jeremy Lee
ZenithOptimedia is being reviewed by two of its biggest clients - Carlsberg and MG Rover - which...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ... £13 million. During Euro 2004, Carlsberg pumped an additional £23 million into marketing ... -running "So good, the Danes hate to see it leave" strapline for Carlsberg's advertising. The car-maker MG ...
ZenithOptimedia hit as Carlsberg and MG Rover review
09 Sep 2004 | by Jeremy Lee,
LONDON - ZenithOptimedia is being reviewed by two of its biggest clients -- Carlsberg and MG Rover...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ... £13m. During Euro 2004, Carlsberg pumped an additional £23m into marketing and is in the middle ... , the Danes hate to see it leave" strapline for Carlsberg's advertising. The car-maker MG Rover is also ...
Marketing Mix: Name That Brand
08 Sep 2004
bottle of champagne. Last week's winner was Alona Darwood of Carlsberg UK in Northampton, who correctly ...
Presenter-led promos lasso radio listeners
07 Sep 2004 | by MediaWeek
’s relationship with its audience. Promotions work in the mainstream – witness Carlsberg’s successful link ...
Exposure replaces Cow on XXXX consumer brief
03 Sep 2004 | by Ian Hall
– the Australian lager that has enjoyed an eye-catching turnaround in fortunes since being acquired from Carlsberg
FA links with Carlsberg in anti-hooliganism drive
02 Sep 2004 | by Mark Sweney
The Football Association has teamed up with sponsor Carlsberg for a nationwide effort to combat...The campaign, which will use Carlsberg's Euro 2004 campaign strapline 'Your country needs you ... to seek more information about the club online, will run on 600,000 24-can packs of Carlsberg in retailers ... 's opening World Cup qualifier matches. Carlsberg has decided to retain the 'Your country needs you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
