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News brief: Coca-Cola renews sponsorship deal

, joining MasterCard, McDonald's, Carlsberg and JVC until 2009. The deal includes sponsorship rights

Carlsberg backs FA Cup sponsorship with on-pack drive

LONDON - Carlsberg is to back its sponsorship of the Football Association with limited...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line "The official beer of the FA Cup". Carlsberg worked ...

Branding News: Carlsberg in FA Cup packaging

Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line 'The official beer of the FA Cup'. Carlsberg worked ...

Editorial: Who are ya?

sponsors that you have actually heard of, including Chelsea (Samsung), Liverpool (Carlsberg) and Arsenal

Pepsi set to pull plug on £30m FA sponsorship tie

-rival Coca-Cola will try to replace Pepsi as an FA headline sponsor. McDonald's and Carlsberg, still ...

Agency of the Year 2005: Media Agency of the Year - PHD

of Carlsberg, it was victorious in the global L'Oreal pitch, worth £96m in the UK, ensuring that the agency ...

Pepsi set to pull plug on £30m FA sponsorship tie

Pepsi as an FA headline sponsor. McDonald's and Carlsberg, still in renewal negotiations ...

New-Business Rankings: 9 December 2005

82.0 35.0 47.0 3 Carlsberg, Etihad, Aviva 6 5 ...

Top Performers of 2005: Media Network of the Year - OMD

included several major European wins - Kia, Carlsberg and Sara Lee on a regional level, Vodafone in Germany ...

Football scores own goal

in costs. Nationwide currently sits alongside Pepsi, McDonald's, Carlsberg and Umbro as the FA's key ... ? Similarly, Carlsberg's sponsorship of England would raise logistical issues if the FA were to try to sell ... a year Sponsors Pepsi, McDonald's, Carlsberg, Nationwide, Umbro (to 2010) Chelsea FC Shirt ...

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