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LONDON - Carlsberg is to back its sponsorship of the Football Association with limited...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line "The official beer of the FA Cup". Carlsberg worked ...
Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line 'The official beer of the FA Cup'. Carlsberg worked ...
LONDON - Carlsberg is understood to be preparing a television advertising push to coincide...Carlsberg's sponsorship agency M C Saatchi has confirmed that the brand's advertising agency ... discussion forum for fans of Liverpool FC, with which Carlsberg has a sponsorship deal. One fan ... advertising push is part of a strong link-up between Carlsberg and football. The lager brand is also a partner ...
Carlsberg UK is relaunching its Tetley's bitter brand. The roll-out of its fresh visual identity
LONDON - Carlsberg is to use magazine advertising for the first time in a campaign for its Export...the project. "Having persuaded Carlsberg to use magazines for the first time we worked closely with Emap ... in coming up with a solution that perfectly matched Carlsberg's needs led us to concentrate a significant ...
Emap Advertising has signed a six-figure deal with Carlsberg as part of the lager brand's first magazine advertising campaign. The five-month campaign, brokered by ZenithOptimedia, will run across men's titles including Arena, FHM, Q, Empire and Mojo and will attempt to reposition Carlsberg Export Extra ...
for the bulk of Carlsberg UK's promotional business....The agencies largely replace Ketchum, Carlsberg's former retained agency of 12 years. Priority products for PR work will be the core Carlsberg brand, Carlsberg Export, Holsten and Tetley's. The award ... for the brewing giant said the shake up was intended to help Carlsberg 'refresh its approach' to communications ...
Doug Clydesdale, Carlsberg UK's managing director of brands and sales since 1998, has been promoted
LONDON - Carlsberg is launching an on-pack summer promotion to raise its profile in the absence...The lager brand has revamped its packaging for the 'If Carlsberg ...' promotion, with limited-edition packs showing an idyllic summer scene to illustrate the line 'If Carlsberg did British summers ... the tagline 'If Carlsberg did takeaways', has trips to Hong Kong up for grabs. The nationwide campaign ...
Carlsberg has appointed roster agency Billington Cartmell to create a £1m press campaign...The ads, which break in July, will not use the Carlsberg strapline 'So good the Danes hate ... try Carlsberg Export Extra Cold'. The ads will appear in men's and general interest titles including GQ, Time Out, the Evening Standard's Metro Life and Guardian Guide. Carlsberg Export Extra Cold ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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