News brief: Carlsberg relaunches Tetley's
03 Aug 2005
Carlsberg UK is relaunching its Tetley's bitter brand. The roll-out of its fresh visual identity
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Lifestage Marketing: Tough targets
05 Aug 2005
recently: Carlsberg. ... and the worst: Always. There are some things that simply shouldn't be advertised ...
Carlsberg makes magazine debut for upmarket Export Extra Cold
15 Jul 2005 | by by Daniel Farey-Jones
LONDON - Carlsberg is to use magazine advertising for the first time in a campaign for its Export...the project. "Having persuaded Carlsberg to use magazines for the first time we worked closely with Emap ... in coming up with a solution that perfectly matched Carlsberg's needs led us to concentrate a significant ...
Media: Emap Advertising signs deal with Carlsberg
15 Jul 2005
Emap Advertising has signed a six-figure deal with Carlsberg as part of the lager brand's first magazine advertising campaign. The five-month campaign, brokered by ZenithOptimedia, will run across men's titles including Arena, FHM, Q, Empire and Mojo and will attempt to reposition Carlsberg Export Extra ...
Power 100 Marketers of 2005
06 Jul 2005
stabilised, Jones is aware that there are still some tough times ahead. 77. KELD STRUDAHL - CARLSBERG ... down the price on a number of sponsorship deals in Carlsberg's favour. The brand's ties with football ...
Design Leagues Top 90
29 Jun 2005
%), structural (15%). Clients include Colgate-Palmolive, British American Tobacco, Carlsberg. Member DBA. www ... , Merlin Entertainments, Carlsberg. www.lmcdesign.co.uk 54 Milton Bayer Communications Founded ...
Carlsberg readies 'fresh approach' with dual hire
24 Jun 2005 | by Ian Hall
for the bulk of Carlsberg UK's promotional business....The agencies largely replace Ketchum, Carlsberg's former retained agency of 12 years. Priority products for PR work will be the core Carlsberg brand, Carlsberg Export, Holsten and Tetley's. The award ... for the brewing giant said the shake up was intended to help Carlsberg 'refresh its approach' to communications ...
People moves: Carlsberg
22 Jun 2005
Doug Clydesdale, Carlsberg UK's managing director of brands and sales since 1998, has been promoted
Carlsberg plans prize promotion in absence of sports
22 Jun 2005 | by by Staff
LONDON - Carlsberg is launching an on-pack summer promotion to raise its profile in the absence...The lager brand has revamped its packaging for the 'If Carlsberg ...' promotion, with limited-edition packs showing an idyllic summer scene to illustrate the line 'If Carlsberg did British summers ... the tagline 'If Carlsberg did takeaways', has trips to Hong Kong up for grabs. The nationwide campaign ...
The World: Hong Kong - BBDO appoints new executive creative director
17 Jun 2005
, Carlsberg and Hennessy, as well as Procter Gamble brands. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
