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News brief: Coca-Cola renews sponsorship deal

, joining MasterCard, McDonald's, Carlsberg and JVC until 2009. The deal includes sponsorship rights

Carlsberg backs FA Cup sponsorship with on-pack drive

LONDON - Carlsberg is to back its sponsorship of the Football Association with limited...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line "The official beer of the FA Cup". Carlsberg worked ...

Branding News: Carlsberg in FA Cup packaging

Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line 'The official beer of the FA Cup'. Carlsberg worked ...

Editorial: Who are ya?

sponsors that you have actually heard of, including Chelsea (Samsung), Liverpool (Carlsberg) and Arsenal

Pepsi set to pull plug on £30m FA sponsorship tie

-rival Coca-Cola will try to replace Pepsi as an FA headline sponsor. McDonald's and Carlsberg, still ...

Pepsi set to pull plug on £30m FA sponsorship tie

Pepsi as an FA headline sponsor. McDonald's and Carlsberg, still in renewal negotiations ...

Football scores own goal

in costs. Nationwide currently sits alongside Pepsi, McDonald's, Carlsberg and Umbro as the FA's key ... ? Similarly, Carlsberg's sponsorship of England would raise logistical issues if the FA were to try to sell ... a year Sponsors Pepsi, McDonald's, Carlsberg, Nationwide, Umbro (to 2010) Chelsea FC Shirt ...

Nationwide terminates England football link-up

The FA is believed to have asked Nationwide and its other main sponsors, Carlsberg, McDonald's and Pepsi, to pay significantly more for the new four-year, multimillion-pound contracts, which begin after the World Cup next summer. It is understood Nationwide balked at the demands, lending weight to speculation ...

Nationwide terminates England football link-up

The FA is believed to have asked Nationwide and its other main sponsors, Carlsberg, McDonald's and Pepsi, to pay significantly more for the new four-year, multimillion-pound contracts, which begin after the World Cup next summer. It is understood Nationwide balked at the demands, lending weight to speculation ...

Carlsberg to unveil 'best pub football team in the world' for World Cup TV ad

LONDON - Carlsberg is understood to be preparing a television advertising push to coincide...Carlsberg's sponsorship agency M C Saatchi has confirmed that the brand's advertising agency ... discussion forum for fans of Liverpool FC, with which Carlsberg has a sponsorship deal. One fan ... advertising push is part of a strong link-up between Carlsberg and football. The lager brand is also a partner ...

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