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Close-up: Live Issue - Is iTV a strong commercial medium?

: HSBC, Honda, Carlsberg, Coca-Cola and Smirnoff to name five, have dabbled in iTV with measurable ...

Marketing League Table: Digital Leagues

% e-commerce, 5% CD-Rom, 20% marketing, 5% search. Clients include WKD, Carlsberg, Lucozade ...

Digital talent spotting

on accounts including Philips, The Royal Navy and Carlsberg. Neil Hughston, the managing director of Saatchi ...

Sky reveals initial results from Sky View DAL research

and cited Carlsberg's recent World Cup campaign as a good example. ...

Interactive works: Carlsberg - 'Old Lions'

Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive...Saatchi & Saatchi and PPC have used TV to enhance the Carlsberg brand by turning a compelling 30 ... . The original creative copy is strong and eminently watchable, and Carlsberg has carried this from the broadcast ... -second spot when making an ad. Congratulations to Carlsberg, Saatchis and PPC on this campaign. ...

Interactive works: The monthly analysis of interactive ad recall

ADS SCREENED MAY 2006 Brand Creative agency/interactive agency/ % media agency 1 Carling Leith/Vizeum UK 37 2= Carlsberg Saatchi Saatchi/PPC/OMD 36 2= Budweiser BSkyB ...

The Work: Private View

and marketing, Carlsberg UK Brief: Give bitter back its self-confidence while staying true to its spirit Agency ...

Top 300 Agencies: School Reports. (Part 4 of 5)

Carlsberg and Kia following pan-European reviews and also landed the Etihad airline business. Perhaps most ...

Top 300 Agencies: School Reports. (Part 5 of 5)

for Campbell's from Naked, but a significant downside was the loss of its Sara Lee and Carlsberg accounts, both ...

Regional marketing group chaired by Francis Maude seeks AIM listing

and Fuse Digital, taking on clients including Alliance Leicester, Next, Virgin Cola, Carlsberg ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.