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Carlsberg China has called a creative review in preparation for the Beijing Olympic Games in 2008....The international beer giant is looking for an agency to handle its Carlsberg Green Label and Chill brands. Six agencies, including Ogilvy & Mather, Euro RSCG, Wieden & Kennedy and Young & Rubicam, are entering the pitch process, which is being overseen by the marketing consultancy R3. The incumbents ...
Carlsberg is introducing for the first time in the UK a premium beer brewed especially...Carlsberg Christmas Beer, based on a traditional Danish recipe, is intended to build on the brand's Danish heritage. A dark Continental-style lager, it has crystal and chocolate malts to give it a ... have taken a traditional Danish recipe and adapted it to suit the British palate,' said Carlsberg ...
Carlsberg UK is to extend into the on-trade wine sector with the launch of a premium range called...The brewer is supporting the introduction of the wine with a direct mail campaign, created by Rave. Cellar Selection is being promoted to 5000 existing Carlsberg corporate customers as well as prospective on-trade wine buyers. The mailing offers background information on the wine, advice on food ...
LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England". The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...
Carlsberg has teamed up with Breville to launch a home beer cooler and dispenser. Draught Master
Wieden & Kennedy Amsterdam has snatched the global Carlsberg account from Saatchi & Saatchi after a...The review was overseen by Carlsberg's international marketing manager, Mikkel Anderson. The process began in May after Carlsberg found Saatchis' "expect company" ideas were not working well in all ... on Carlsberg's Asian and European markets. Carlsberg may also run the work in the UK. The appointment does ...
Carlsberg is offering consumers the opportunity to win their own seats at Wembley Stadium for every
LONDON - Carlsberg has struck a deal with Uefa to extend its sponsorship of the Uefa Cup and Uefa...-final through to the final itself. Carlsberg's relationship with Uefa has existed since 1988, while the brand ... , sponsorship of Liverpool Football Club, the Carlsberg Cup in Hong Kong and The FA Cup. In addition, Carlsberg signed up in February as one of the four founding partners of the new Wembley Stadium in a four ...
Carlsberg UK is launching a citrus variant, called Carlsberg Edge. The lager, which
Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive...Saatchi & Saatchi and PPC have used TV to enhance the Carlsberg brand by turning a compelling 30 ... . The original creative copy is strong and eminently watchable, and Carlsberg has carried this from the broadcast ... -second spot when making an ad. Congratulations to Carlsberg, Saatchis and PPC on this campaign. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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