News brief: Carlsberg UK launches citrus variant
19 Jul 2006
Carlsberg UK is launching a citrus variant, called Carlsberg Edge. The lager, which
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Marketing league table: Design - Design leagues
26 Jul 2006 | by David Tiltman
. Chairman Stuart Hepburn. 100% packaging. Clients include Colgate-Palmolive, Carlsberg, Kraft ... . Clients include Carlsberg, Nestle, Merlin Entertainments. Member DBA. www.lmcdesign.co.uk 48 ... , 10% retail/interiors. Clients include Carlsberg, Asda, RWE Npower. Member DBA. www ...
Media: Strategy Analysis - Live and official from the World Cup
14 Jul 2006
transformed into talkSPORT boozers in partnership with Carlsberg. Sponsorship partners were limited to six ...
Interactive works: Carlsberg - 'Old Lions'
12 Jul 2006 | by Robert Leach, Head of interactive services, Sky Media
Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive...Saatchi & Saatchi and PPC have used TV to enhance the Carlsberg brand by turning a compelling 30 ... . The original creative copy is strong and eminently watchable, and Carlsberg has carried this from the broadcast ... -second spot when making an ad. Congratulations to Carlsberg, Saatchis and PPC on this campaign. ...
News Analysis: Who won the World Cup?
12 Jul 2006
Adidas, Carlsberg, 3 and Mars scored the greatest victories at this year's tournament, writes Drew...strategies to differentiate themselves. One was Carlsberg, which, through its sponsorship of the England ... Carlsberg has been sold in England than normal. Carlsberg has needed to be on its toes. Over the past 12 ...
Interactive works: The monthly analysis of interactive ad recall
12 Jul 2006
ADS SCREENED MAY 2006 Brand Creative agency/interactive agency/ % media agency 1 Carling Leith/Vizeum UK 37 2= Carlsberg Saatchi Saatchi/PPC/OMD 36 2= Budweiser BSkyB ...
Helpline
12 Jul 2006
's, Staples, BT, St John Ambulance, News International, Carlsberg UK and DMG World Media. STYLISH BAGS Q ...
Diary: Mother is the frontrunner in race to be Pick of 2006
07 Jul 2006
Coke with Lime 1 Saatchi Saatchi Carlsberg 1 VCCP ...
Carlsberg to strike £32m deal with England team
05 Jul 2006 | by Drew Barrand
Carlsberg is poised to take up the new headline sponsorship package for the England football team...Negotiations over the four-year deal are close to completion, with the contract estimated to be worth more than ú32m. Carlsberg will join utilities brand E.ON, which is backing the FA Cup ... . The existing FA packages expire at the end of the World Cup. Carlsberg is likely to be joined by McDonald ...
Sector Insight: Ale and stout - Losing out to lager
05 Jul 2006 | by Jane Bainbridge
's Carlsberg 372 100 4 Worthington Coors 365 94 ... 's has maintained volume sales in a declining overall market. In contrast, Tetley's (Carlsberg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
