LONDON - Carlsberg is poised to take up the new headline sponsorship package for the England...Negotiations over the four-year deal are close to completion, with the contract estimated to be worth more than £32m. Carlsberg will join utilities brand E.ON, which is backing the FA Cup ... . The existing FA packages expire at the end of the World Cup. Carlsberg is likely to be joined by McDonald ...
The crisps brand joins Betfred and Npower in signing a four-year official supplier contract estimated to be worth about £2m. Wembley is seeking 10 official suppliers, to sit beneath four founding partner sponsors; Carlsberg, Microsoft and Umbro fill three slots. The cost of the founding partner ...
The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m. Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...
The design overhaul is the most significant for the Inbev-owned Australian lager since InBev took over its sales and distribution in 2003 from Carlsberg-Tetley. The initiative mirrors a similar innovation by rival Heineken in 2004. The 375ml "tinnie", the standard lager can format in Australia ...
and Carlsberg-Tetley. The ales and stouts sector has struggled since 1999. By the end of 2004, volume ...
existing partners, which include Pepsi, Carlsberg and McDonald's. The overhauled contracts will begin ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters