08 Jun 2006
| by Adam Hill
. Carlsberg (with 21 per cent newspaper recall) also garnered extensive editorial, on the back of its TV ad ...
09 May 2006
| by by Drew Barrand
The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m.
Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...
31 Mar 2006
TalkSPORT has secured six official partners for its World Cup 2006 coverage. Mars, Carlsberg
24 Mar 2006
and marketing, Carlsberg UK
Brief: Give bitter back its self-confidence while staying true to its
spirit
Agency ...
10 Mar 2006
: Darran Britton, director of brands and marketing, Carlsberg UK
Brief: Give bitter back its self ...