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Why Adidas will win World Cup

. Carlsberg (with 21 per cent newspaper recall) also garnered extensive editorial, on the back of its TV ad ...

England football team tops sponsorship rich list

The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m. Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...

Media: TalkSPORT secures official partners for World Cup coverage

TalkSPORT has secured six official partners for its World Cup 2006 coverage. Mars, Carlsberg

The Work: Private View

and marketing, Carlsberg UK Brief: Give bitter back its self-confidence while staying true to its spirit Agency ...

The Work: New Campaigns - UK

: Darran Britton, director of brands and marketing, Carlsberg UK Brief: Give bitter back its self ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.