15 Dec 2006
's location. Agency: Newsquest Writer: Bold Art director: Jonathon Cresswell 4. CARLSBERG This strip ...
the competition. By showing pints of Carlsberg filled to
different levels with dates above them, the ad documents ...
03 Oct 2006
| by by Sarah Woods
LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England".
The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...
24 Aug 2006
| by by Sarah Woods
LONDON - Carlsberg has struck a deal with Uefa to extend its sponsorship of the Uefa Cup and Uefa...-final through to the final itself.
Carlsberg's relationship with Uefa has existed since 1988, while the brand ...
, sponsorship of Liverpool Football Club, the Carlsberg Cup in Hong Kong and The FA Cup.
In addition, Carlsberg signed up in February as one of the four founding partners of the new Wembley Stadium in a four ...
04 Jul 2006
| by by Drew Barrand
LONDON - Carlsberg is poised to take up the new headline sponsorship package for the England...Negotiations over the four-year deal are close to completion, with the contract estimated to be worth more than £32m.
Carlsberg will join utilities brand E.ON, which is backing the FA Cup ...
. The existing FA packages expire at the end of the World Cup.
Carlsberg is likely to be joined by McDonald ...
14 Jun 2006
| by by Drew Barrand
The crisps brand joins Betfred and Npower in signing a four-year official supplier contract estimated to be worth about £2m.
Wembley is seeking 10 official suppliers, to sit beneath four founding partner sponsors; Carlsberg, Microsoft and Umbro fill three slots. The cost of the founding partner ...
09 May 2006
| by by Drew Barrand
The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m.
Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...
21 Apr 2006
| by by Sarah Woods
as 'probably the best pub team in the world' for the new Carlsberg TV ad campaign....with the iconic line "if Carlsberg made pub teams... this would probably be the best pub team in the world ...
21 Apr 2006
some great football World Cup ads around - the new
Carlsberg or Adidas executions, for instance ...
10 Apr 2006
| by by Staff
for the tournament, Carlsberg, Nestle Rowntree, Scottish Newcastle and Ladbrokes, among others, have all unveiled ...
for the tournament, Carlsberg, Nestle Rowntree, Scottish Newcastle and Ladbrokes, among others, have all unveiled ...
06 Apr 2006
| by by Sarah Woods
LONDON - Carlsberg is launching its summer World Cup marketing campaign under the optimistic slogan...The campaign takes Carlsberg's famous advertising proposition "Probably the best lager ...
on more than 4m Carlsberg packs and all point-of-sale activity, will be shown being held proudly aloft ...
hard with Carlsberg to take the excitement and emotion experienced by football supporters and translate ...