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The Annual 2006: Top 10 TV and cinema ads

. CARLSBERG Saatchi Affleck's got just the right kind of vain swagger that readied him for the fall ...

The Annual 2006: Top 10 regional press ads

's location. Agency: Newsquest Writer: Bold Art director: Jonathon Cresswell 4. CARLSBERG This strip ... the competition. By showing pints of Carlsberg filled to different levels with dates above them, the ad documents ...

Close-Up: Live Issue - Should Stella drop its iconic strapline?

being harried by the growth in the mid-strength lager sector, with sales of Carlsberg, Foster ...

The World: Beijing - Six agencies to pitch for Carlsberg China brands

Carlsberg China has called a creative review in preparation for the Beijing Olympic Games in 2008....The international beer giant is looking for an agency to handle its Carlsberg Green Label and Chill brands. Six agencies, including Ogilvy & Mather, Euro RSCG, Wieden & Kennedy and Young & Rubicam, are entering the pitch process, which is being overseen by the marketing consultancy R3. The incumbents ...

Carlsberg offers yuletide variant

Carlsberg is introducing for the first time in the UK a premium beer brewed especially...Carlsberg Christmas Beer, based on a traditional Danish recipe, is intended to build on the brand's Danish heritage. A dark Continental-style lager, it has crystal and chocolate malts to give it a ... have taken a traditional Danish recipe and adapted it to suit the British palate,' said Carlsberg ...

Close-Up: Live issue - Can alcohol ads continue to survive?

closer scrutiny because they were for brands targeted at younger drinkers: "Even though our Carlsberg ...

Direct News: Carlsberg backs upmarket wines

Carlsberg UK is to extend into the on-trade wine sector with the launch of a premium range called...The brewer is supporting the introduction of the wine with a direct mail campaign, created by Rave. Cellar Selection is being promoted to 5000 existing Carlsberg corporate customers as well as prospective on-trade wine buyers. The mailing offers background information on the wine, advice on food ...

Carlsberg continues football sponsorship with FA deal

LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England". The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...

News brief: Carlsberg teams up with Breville

Carlsberg has teamed up with Breville to launch a home beer cooler and dispenser. Draught Master

W&K wins global Carlsberg task

Wieden & Kennedy Amsterdam has snatched the global Carlsberg account from Saatchi & Saatchi after a...The review was overseen by Carlsberg's international marketing manager, Mikkel Anderson. The process began in May after Carlsberg found Saatchis' "expect company" ideas were not working well in all ... on Carlsberg's Asian and European markets. Carlsberg may also run the work in the UK. The appointment does ...

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