15 Dec 2006
. CARLSBERG Saatchi
Affleck's got just the right kind of vain swagger that readied him for
the fall ...
15 Dec 2006
's location. Agency: Newsquest Writer: Bold Art director: Jonathon Cresswell 4. CARLSBERG This strip ...
the competition. By showing pints of Carlsberg filled to
different levels with dates above them, the ad documents ...
01 Dec 2006
being harried by the growth in the mid-strength lager sector,
with sales of Carlsberg, Foster ...
17 Nov 2006
Carlsberg China has called a creative review in preparation for the Beijing Olympic Games in 2008....The international beer giant is looking for an agency to handle its
Carlsberg Green Label and Chill brands. Six agencies, including Ogilvy & Mather, Euro RSCG, Wieden & Kennedy and
Young & Rubicam, are entering the pitch process, which is being overseen
by the marketing consultancy R3. The incumbents ...
11 Oct 2006
Carlsberg is introducing for the first time in the UK a premium beer brewed especially...Carlsberg Christmas Beer, based on a traditional Danish recipe, is
intended to build on the brand's Danish heritage. A dark Continental-style lager, it has crystal and chocolate malts to
give it a ...
have taken a traditional Danish recipe and adapted it to suit the
British palate,' said Carlsberg ...
06 Oct 2006
closer scrutiny because they
were for brands targeted at younger drinkers: "Even though our Carlsberg ...
04 Oct 2006
Carlsberg UK is to extend into the on-trade wine sector with the launch of a premium range called...The brewer is supporting the introduction of the wine with a direct mail
campaign, created by Rave. Cellar Selection is being promoted to 5000 existing Carlsberg corporate
customers as well as prospective on-trade wine buyers. The mailing offers background information on the wine, advice on food ...
03 Oct 2006
| by by Sarah Woods
LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England".
The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...
27 Sep 2006
Carlsberg has teamed up with Breville to launch a home beer cooler and dispenser. Draught Master
08 Sep 2006
| by Kate Nicholson
Wieden & Kennedy Amsterdam has snatched the global Carlsberg account from Saatchi & Saatchi after a...The review was overseen by Carlsberg's international marketing manager,
Mikkel Anderson. The process began in May after Carlsberg found
Saatchis' "expect company" ideas were not working well in all ...
on Carlsberg's Asian and European markets. Carlsberg may also
run the work in the UK. The appointment does ...