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Carlsberg and Heineken link up for Scottish & Newcastle bid

LONDON - Carlsberg and Heineken are planning to form a consortium to bid for rival brewer Scottish...The brewing groups said that there was no guarantee an offer would be made but they plan for Heineken to take control of S N s business in the UK and some other European markets, with Carlsberg taking charge of the rest of the company. This includes S N s East European brewer Baltic Beverages Holding ...

Carlsberg signs Bryan Ferry for karaoke support act

LONDON - Bryan Ferry is to star in Carlsberg's latest TV ad, as the 'support act' to three out...Cup 2007, is the latest instalment in the lager brand s long running World according to Carlsberg ... the intrepid three singing from a karaoke machine, with a strong chorus from the Carlsberg backing singers. Ferry said: It was great to be part of Carlsberg s latest ad campaigns. I love the concept and I had ...

Digital brief: Carlsberg appoints Graphico

Carlsberg has appointed Graphico as its lead digital agency as part of a strategy that will see

The Week: i-Q - The internet question - Is Carlsberg right to use Bryan Ferry?

Why were Bryan Ferry's comments odd? The Nazis were a bunch of frustrated art directors (they liked black, had read only one book and couldn't cope with criticism).

Carlsberg and Coral link up for autumn of sport

LONDON - Carlsberg is launching a retail promotion offering consumers a free bet via Coral...purchase any promotional pack of Carlsberg, Carlsberg Export, Tetley s Smoothflow or Tetley s Original ... the comfort of their home. Ged Lowry, head of customer marketing at Carlsberg UK, said: Retailers who ... Premiership and Fulham Football Club, while Carlsberg is the official sponsor of Liverpool FC and was a ...

Carlsberg debuts wine range with SiebertHead identity

LONDON - Design agency SiebertHead has created the branding identity for Invenio, Carlsberg's first...Invenio, which incorporates wines from eight countries, including Chile, South Africa and France, will be marketed by Carlsberg as a global product that will appeal to wine enthusiasts across the world. SiebertHead has created the branding identity for Invenio, which is Latin for, to discover , including ...

Carlsberg reviews Tetley's brief

Tetley's bitter has called a pitch for its £2 million advertising account held by Saatchi & Saatchi. The company, which is owned by Carlsberg, is in the process of talking to undisclosed Northern agencies about the business. Saatchi & Saatchi will not repitch. Tetley's is reviewing the business ...

Carlsberg seeks agency for Tetley's brief

The company, which is owned by Carlsberg, is in the process of talking to a number of unnamed Northern agencies about the business. Saatchi Saatchi, will not repitch. Tetley is reviewing the business in an attempt to re-build its brand by focussing its commercial activity back into its Northern ...

Profile: Staying power - Darran Britton, marketing director, Carlsberg

's not always necessary. At Carlsberg for 14 years, he was rewarded for his loyalty by being appointed brand...this experience and remains willing to learn. 'Carlsberg is a very visible brand and people tend to give you a ... for Carlsberg's Tuborg lager, sales of which have risen 17% across Europe over the past year. The company has ... . The campaign adds to the music credentials of Carlsberg, which replaced Budweiser as the official beer ...

Carlsberg uses Live Nation to promote Tuborg brand

LONDON - Carlsberg has extended its music credentials by agreeing a partnership deal with the world...The Danish brewer will use the events as a platform to support the relaunch its Tuborg brand in the UK. The brand was relaunched in the UK April and is aimed at the youth market. Tuborg is Carlsberg ... Gathering and 02 Wireless Festival. The three-year deal builds on Carlsberg s partnership with Glastonbury ...

 

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