to remove filtersITV2 at ten years old
09 Dec 2008 | by Andy Fry
200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...
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Annual: Production Company of the Year - Rattling stick
12 Dec 2008
, such as the acrobatic "goal celebration" ad for Carlsberg and "the two best bits" Wall's campaign, as well as big ...
This Is What I Do: Adrian Swift, etv Media Group
16 Sep 2008 | by Staff
have better ideas than me. What is it like to work at etv? If Carlsberg made offices ... (only ...
Raymond Snoddy on Media: Sun shines on Royal Opera
02 Sep 2008
and baggage can get in the way. Last month, Carlsberg had to withdraw from a deal offering Sun readers a ...
Liverpool sponsor Carlsberg apologises for proposed Sun promotion
18 Aug 2008 | by Staff
LONDON - Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion...Carlsberg is the Liverpool shirt sponsor, and had been planning a promotion, set to run ... ". The Liverpool Echo, which is owned by Trinity Mirror, reported that Carlsberg received emails and letters about ... by fans. Keld Strudhal, marketing director of Carlsberg International, told the newspaper: "It ...
Department of Health and MCBD win June Thinkboxes
29 Jul 2008 | by Staff
The Thinkbox Academy judges made the ad, which was created by MCBD, a runaway winner of the June award. Honda's 'Jump', created by Wieden Kennedy and Carlsberg's 'Goal celebration', created by Saatchi Saatchi, were second and third respectively. One year on from England's ban on smoking ...
Planet Media - A speed-read guide to the major developments of the week
29 Jul 2008 | by Media Week
with Carlsberg. CLIENTS - Coca-Cola reviews Coca-Cola is reviewing its global marketing strategy, which ...
MediaVest lands £5m Heineken account
23 Jul 2008 | by Sarah Crawley-Boevey
The decision to move the account, thought to be worth 5m, comes after the beer brand bought rival Scottish Newcastle as part of a consortium with Carlsberg. Publicis Groupe's MediaVest already handles the media planning and buying for Scottish and Newcastle. The three companies are now due to integrate ...
Brand Barometer - Carlsberg scores a winner
01 Jul 2008 | by Sundip Chahal
The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
Sky surveys red button factor
01 Jul 2008 | by Media Week
Using Sky View and TNS Worldpanel data for interactive campaigns for Warburtons bread, Carlsberg ... . It was also found that 54% of those interacting with the campaigns who bought Carlsberg were new buyers, while 25% of Warburtons buyers were new to the brand. Of the three brands, Carlsberg experienced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
