The former Carlsberg marketer is about to reposition one of the UK's most famous brands. One wrong step and he, along with the national institution that is Royal Mail, may be bidding the public farewell ... -2000 : Various marketing manager roles, Carlsberg-Tetley 2001-2002: Marketing controller for lagers, Carlsberg ...
The decision to move the account, thought to be worth 5m, comes after the beer brand bought rival Scottish Newcastle as part of a consortium with Carlsberg. Publicis Groupe's MediaVest already handles the media planning and buying for Scottish and Newcastle. The three companies are now due to integrate ...
The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
business including 3 mobile, COI, Pepsico, British Airways, Diageo and Carlsberg. Davis joins Momentum ...
The WPP-owned company has bought Tagora.com, which specialises in building brand loyalty and adoption, and has reported 2006 revenue growth for 2006 of 3.6m ( 2.7m). Tagora, which is based in Brussels, has a client list that includes Radisson, Carlsberg and Cisco, and has been acquired to boost JWT ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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