News brief: Carlsberg abandons plans for free beer promotion
19 Aug 2008
Carlsberg has abandoned plans to run a Bank Holiday free beer promotion with The Sun, after
Search results for Carlsberg
Search filters:
By Date
-
2008
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (2)
- Campaign (3)
- Marketing (5)
- Media Week (1)
By Channel
- Agency (1)
- Digital marketing (1)
- Marketing (10)
- Media (3)
- Public Relations (1)
By Industry Sector
- FMCG (3)
- Food & Drink (9)
- Media / Entertainment (3)
Carlsberg restructures marketing department
11 Nov 2008 | by Gemma Charles
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Liverpool sponsor Carlsberg apologises for proposed Sun promotion
18 Aug 2008 | by Staff
LONDON - Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion...Carlsberg is the Liverpool shirt sponsor, and had been planning a promotion, set to run ... ". The Liverpool Echo, which is owned by Trinity Mirror, reported that Carlsberg received emails and letters about ... by fans. Keld Strudhal, marketing director of Carlsberg International, told the newspaper: "It ...
Careers: What's it really like inside - Carlsberg
05 Aug 2008
motto. We are loyal to our brands and seek out Carlsberg beers in the local pubs - we are fined if seen ... from the Royal Box at Wembley after a couple beers classed as working hours? - What is Carlsberg like ... within Carlsberg, including the chance to work overseas in the majority of the company's international ...
Brand Barometer - Carlsberg scores a winner
01 Jul 2008 | by Sundip Chahal
The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
The World: Kuala Lumpur - Trio pitch for Carlsberg Malaysia brand
27 Jun 2008
Carlsberg Malaysia is reviewing the creative assignment for its flagship Green Label brand....Naga DDB, the incumbent, will pitch against McCann Erickson and Euro RSCG. Naga DDB has handled the bulk of Carlsberg's Malaysian business for the past three years. Separately, Universal McCann has appointed Prashant Kumar as the chief executive of its Malaysian office. Kumar, previously the group ...
Media: Carlsberg backs Virgin Radio slot
27 May 2008
Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through...starting on Saturday, as part of an on-air and online tie-up. The Carlsberg-sponsored show, which ... and competitions to win Virgin Radio-branded cases of Carlsberg, barbecues and tickets to next month's Glastonbury ... show, promoting Carlsberg's official partner status with the tournament. Ian Hannaford, marketing ...
Saatchi & Saatchi releases Euro 2008 TV ad for Carlsberg
12 May 2008 | by Staff
LONDON - Saatchi & Saatchi has launched its latest TV ad for Carlsberg ahead of next month's Euro.... The endline is: Carlsberg don t do goal celebrations, but if they did, they d probably be the finest goal celebrations in the world. Saatchi Saatchi created Carlsberg s famous Probably the best lager in the world ...
Carlsberg to run event-led work
07 May 2008
Carlsberg is expanding its web presence with a digital marketing drive based on key dates...The first phase will focus on the FA Cup Final at Wembley on 17 May. Consumers who log on to www.carlsberg.co.uk/facup can enter a competition to win two tickets for the match between Portsmouth and Cardiff City. Other dates earmarked for promotions include next month's Glastonbury Festival, bank holidays, Halloween ...
Carlsberg lays claim to Britain's No.1 lager as family of beers overtakes Stella
08 Apr 2008 | by Nikki Sandison
LONDON - Carlsberg has overtaken Stella as Britain's best-selling family of lagers for the first..., the Carlsberg family has now overtaken the Artois family to become the nation s favourite. Like Stella, Carlsberg has a rich advertising heritage. Saatchi Saatchi created Carlsberg s famous Probably the best ... of all Carlsberg brands have risen by nearly 18% to 495m pints over the year to end of March 2008 ...
Additional Information
Campaign Jobs
- Strategy Director Micro UK Global Excellent high end Basic plus benefits and bonus, London
- Business Director Micro UK Global Excellent Basic plus benefits and bonus, London
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
- Partner Manager Major Players £28000 - £32000 per annum + Benefits, Car Allowance, Oxfordshire
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
