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ITV2 at ten years old

09 Dec 2008 | by Andy Fry

200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...

OFT clears $52bn Anheuser-Busch acquisition by InBev

18 Nov 2008 | by Ed Kemp

attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...

Pubs face sobering times

18 Nov 2008 | by Gemma Charles

are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...

Carlsberg restructures marketing department

11 Nov 2008 | by Gemma Charles

LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...

The Marketing Profile: Tom Hings of Royal Mail

30 Sep 2008 | by Alison Donnelly

The former Carlsberg marketer is about to reposition one of the UK's most famous brands. One wrong step and he, along with the national institution that is Royal Mail, may be bidding the public farewell ... -2000 : Various marketing manager roles, Carlsberg-Tetley 2001-2002: Marketing controller for lagers, Carlsberg ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

Raymond Snoddy on Media: Sun shines on Royal Opera

02 Sep 2008

and baggage can get in the way. Last month, Carlsberg had to withdraw from a deal offering Sun readers a ...

Tim Seager exits Kronenbourg

27 Aug 2008 | by Staff

Thomas Amstutz, chief executive of Carlsberg's Swiss subsidiary, Feldschl ssen, will replace Seager, who joined the French business only last year. Carlsberg said the reshuffle, which takes effect ... and Carlsberg acquired Scottish Newcastle this year in a 7.8bn deal. ...

News brief: Carlsberg abandons plans for free beer promotion

19 Aug 2008

Carlsberg has abandoned plans to run a Bank Holiday free beer promotion with The Sun, after

Careers: What's it really like inside - Carlsberg

05 Aug 2008

motto. We are loyal to our brands and seek out Carlsberg beers in the local pubs - we are fined if seen ... from the Royal Box at Wembley after a couple beers classed as working hours? - What is Carlsberg like ... within Carlsberg, including the chance to work overseas in the majority of the company's international ...

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