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Biggest brands: Top 10 brands by product category 2008

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

When to ditch a strapline

from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...

Euro 2008 sponsors struggle to raise awareness

-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...

The Work: Private view

-racers. For me, I have to say, this Cee'd has fallen on stony ground. Carlsberg (2) is the last major lager ... to the scene of perhaps its greatest triumph, the football field. "Carlsberg don't do wives, but if they did ... love what Saatchi Ian Hannaford, marketing manager, Carlsberg UK Brief: Take Carlsberg sponsorship ...

New alcohol marketing rules introduced

The Portman Group, whose member companies include Bacardi-Martini, Carlsberg UK, Diageo, Pernod Ricard UK and Scottish Newcastle, has ruled in its latest code of practice that alcohol branding must not appear on children s replica sports shirts, under sponsorship agreements signed after 1 January 2008 ...

 

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