04 Dec 2009
| by James Quilter
tactical campaigns around the draw include Carlsberg and William Hill. William Hill is offering a free bet to customers who wager more than 5 on the eventual winner of the tournament. Carlsberg, which is the official ...
01 Oct 2009
| by Arif Durrani
LONDON - Carlsberg Breweries, parent to beer brands Carlsberg, Tetley and Tuborg, has started a...and is defending the business against a number of other local incumbents. A Carlsberg spokesman confirmed ...
is being led by Carlsberg senior vice president, sales and marketing Khalil Younes, who joined the company ...
to be significantly lower than actual spend. Carlsberg's spend across Europe has fallen in the past five years ...
01 Oct 2009
| by Ian Darby
LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ...
will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ...
and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
09 Jun 2009
Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring