03 Dec 2009
| by James Quilter
LONDON - Carlsberg is launching a tactical promotion around tomorrow's draw for the Fifa World Cup...Carlsberg, which is the official England sponsor, will be running a campaign in the national press ...
Carlsberg did " line and shows the teams it would pick out for England's group - Vatican City, Guatemala and Lapland. The press campaign is part of Carlsberg's planned activity throughout December. Another brand ...
01 Oct 2009
| by Arif Durrani
LONDON - Carlsberg Breweries, parent to beer brands Carlsberg, Tetley and Tuborg, has started a...and is defending the business against a number of other local incumbents. A Carlsberg spokesman confirmed ...
is being led by Carlsberg senior vice president, sales and marketing Khalil Younes, who joined the company ...
to be significantly lower than actual spend. Carlsberg's spend across Europe has fallen in the past five years ...
01 Oct 2009
| by Ian Darby
LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ...
will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ...
and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
14 Sep 2009
| by Ed Kemp
the end of the 2013-14 season. It brings to an end the club's 17-year association with Carlsberg ...
week, Carlsberg announced that it had extended its association with the FA, agreeing a new deal ...
25 Aug 2009
Carlsberg is trialling a fruit-based alcoholic drinks brand aimed at pub-going women. Eve
18 Aug 2009
| by Alex Brownsell
LONDON - Carlsberg is trialling a fruit-based alcoholic drink aimed at women drinking in pubs....drinks repertoire,' said Carlsberg UK marketing manager, Ian Hannaford. There really is nothing else ...
by Carlsberg in Switzerland and is sold in several countries across the world. Earlier this year, Molston ...
23 Jul 2009
| by Noel Bussey
LONDON - Carlsberg has called a review of its global advertising account. The brewer has approached...the relationships that Carlsberg agencies hold in local markets. The Carlsberg UK account is handled by Saatchi ...
, Carlsberg handed Saatchi Saatchi in the UK the advertising account for its San Miguel brand without a pitch. Carlsberg took over the UK marketing and distribution of San Miguel in November last year ...
02 Jun 2009
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while
Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's
Champions League final between Barcelona and Manchester United. The fans
that have produced the most popular ...
19 May 2009
| by Ed Kemp
LONDON - Carlsberg, the shirt sponsor of Liverpool FC, is eyeing a naming-rights sponsorship...-fareast-language:#0400;
mso-bidi-language:#0400;}
Carlsberg has sponsored Liverpool for nearly 20 years, making ...
. 'It is vital that Carlsberg works with the fans,' warns Tim Crow, chief executive of Synergy, a ...
's Carlsberg.' Crow cites the heritage the brand has built up in relation to the club. 'It would be in pole ...
12 Mar 2009
| by Ed Kemp
LONDON - Carlsberg UK has hired Saatchi & Saatchi as its lead agency to promote its San Miguel beer...According to the brewer the brand will take on a fresh positioning which will be backed by a 5m marketing drive, spanning TV, cinema and print. The first work breaks in May. Saatchi Saatchi already has a long-standing relationship with Carlsberg UK, having developed its Probably' campaign which ...
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