02 Jun 2009
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while
Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's
Champions League final between Barcelona and Manchester United. The fans
that have produced the most popular ...
19 May 2009
| by Ed Kemp
LONDON - Carlsberg, the shirt sponsor of Liverpool FC, is eyeing a naming-rights sponsorship...-fareast-language:#0400;
mso-bidi-language:#0400;}
Carlsberg has sponsored Liverpool for nearly 20 years, making ...
. 'It is vital that Carlsberg works with the fans,' warns Tim Crow, chief executive of Synergy, a ...
's Carlsberg.' Crow cites the heritage the brand has built up in relation to the club. 'It would be in pole ...
18 May 2009
| by Ed Kemp
, Carlsberg and Microsoft. He then signed supplier deals with npower, Walkers, Betfred, national express, Coca ...
05 May 2009
| by Jane Bainbridge
line, and others have followed, such as Beck's Green Lemon in 2007 and Carlsberg Mid-Strength last year ...
24 Apr 2009
Nemos will be integrated into Publicis Modem Switzerland and aligned
globally with its digital arm, Publicis Modem. Nemos was founded in 2002 and employs ten staff in Switzerland. It works
with clients including Carlsberg, Condor Films and Movenpick. Pascal Urscheler, the former chief executive of Nemos ...
21 Apr 2009
| by Ben Bold
LONDON - Carlsberg is launching a £7m campaign to promote its recently acquired San Miguel brand...by San Miguel's more premium look on the European mainland. The campaign is the first since Carlsberg ...
07 Apr 2009
| by Daniel Farey-Jones
Normal 0 Nemos is based in Zurich, employs 10 people and has clients including Carlsberg, hotels and restaurants group Movenpick and Condor Films. Publicis describes it as "one of Switzerland's leading multimedia and flash programming agencies". Pascal Urscheler, former Nemos chief executive ...
03 Apr 2009
to be nurtured, cared for and protected.
We have 'Carlsberg don't do ...' The campaign is understood so well now ...
31 Mar 2009
| by Staff
LONDON - Carlsberg is to relaunch its high-strength Polish beer brand Okocim to position it as a
24 Mar 2009
| by Alex Brownsell
and homeless drinkers. Yet the likes of Carlsberg Special Brew and Scottish Newcastle-owned White Lightning ...
the decline. In 1999, Carlsberg launched an implausible ad campaign to reposition its Special Brew brand as a ...
style brand,' said a Carlsberg spokeswoman at the time. Needless to say, the work was unsuccessful ...
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