BBH scoops Heineken UK
29 Jan 2009 | by Noel Bussey
of Scottish Newcastle as part of a consortium with Carlsberg. BBH declined to comment and Heineken had ...
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BBH scoops Heineken UK
30 Jan 2009 | by Noel Bussey
acquisition of Scottish & Newcastle as part of a consortium with Carlsberg. BBH declined to comment ...
Carlsberg aims to buoy struggling pub industry
27 Jan 2009 | by Gemma Charles
LONDON - Carlsberg has devised a marketing programme to help the ailing pub sector to market itself..., will be offered to pubs stocking Carlsberg brands. However, marketing material sent out by landlords will not have to carry Carlsberg branding. David Scott, head of on-trade customer marketing for Carlsberg UK, said ... . It is understood that at the end of last year Carlsberg restructured its marketing department, resulting in a small ...
Carlsberg helps publicans send locals personalised direct mail
23 Jan 2009 | by Gemma Charles
LONDON - Carlsberg UK has launched a new initiative aimed at helping the ailing pub sector market...of 6 pubs closing per day. David Scott, head of on-trade customer marketing for Carlsberg said: Now ...
The week in marketing
20 Jan 2009
newspapers. To watch the ad visit www.marketingmagazine.co.uk - Carlsberg duo Carlsberg has brought ...
Carlsburg reshuffle focuses on marketers with international experience
16 Jan 2009 | by Gemma Charles
LONDON - Carlsberg has brought in two new senior marketing executives as part of its wide...and Alex Myers respectively who are leaving the Carlsberg Group. Senior vice president Jesper Bjorn Madsen ... juice marketing. He will also head up a new and fully integrated innovation function at Carlsberg when ... of the Carlsberg Group, said: Following the Scottish Newcastle-acquisition Carlsberg has been transformed into a ...
Tetley's renews sponsorship of Worcester Warriors
08 Jan 2009 | by Gemma Charles
LONDON - Carlsberg UK has renewed its sponsorship of Worcester Warriors in a deal that will see its...The new deal will ensure that Carlsberg UK will see out its existing contract and then begin a new three year partnership through to the end of the 2011/2012 season. Rob Sandall, sales director for Carlsberg UK, said: Carlsberg UK through its Tetley's brand has been synonymous with rugby over the last 10 ...
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