Mars ties with Football Association and England team
15 Sep 2009 | by Ed Kemp
of the sponsorship comes less than a week after the FA announced that another England team partner, Carlsberg, had ...
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Design Bridge hands Droy and Rodenburg new client roles
30 Sep 2009 | by Staff
has worked for clients including KFC, Carlsberg and Unilever, from The Partners where he was client ...
Wired world: digital marketing innovations from around the world
15 Sep 2009 | by Staff
Carlsberg has launched a website that allows users to arrange to meet at a local party. The website's mobile ...
Liverpool swaps sponsor Carlsberg for Standard Chartered Bank after 17 years
14 Sep 2009 | by Ed Kemp
the end of the 2013-14 season. It brings to an end the club's 17-year association with Carlsberg ... week, Carlsberg announced that it had extended its association with the FA, agreeing a new deal ...
Mars to sponsor the England football team
14 Sep 2009 | by Ed Kemp
. The deal comes less than a week after the FA announced that another England team partner Carlsberg had ...
Liverpool nets record £80m shirt sponsorship deal
14 Sep 2009 | by Darren Davidson
agreement with Carlsberg, which was valued at 8m a year. Standard Chartered is to appear on Liverpool ... with Carlsberg, which forbade the club from entering into talks with any other potential endorsers. Prior to the Carlsberg deal, Liverpool was sponsored by Italian electrical goods giant Candy and, until 1988, by local ...
Close-Up: What really makes a good ad slogan?
11 Sep 2009
enticing." He points to Carlsberg's "probably the best lager in the world" slogan as a great example ...
Alcohol brands are abiding by the rules says report
08 Sep 2009 | by James Quilter
price promotion deals like bogofs and multibuys. Stella Artois, Kronenberg and Carlsberg all feature ...
Football Association's commercial chief quits
08 Sep 2009 | by Ed Kemp
, the FA announced today (Wednesday) that Carlsberg has agreed a new four-year sponsorship spanning ...
Proximity wins Eve global launch task
03 Sep 2009
LONDON - Carlsberg has appointed Proximity London to handle the global launch of Eve, its fruit
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
