25 Nov 2010
| by David Woods
Danish beer giant Carlsberg is shaking up its UK comms operation to place a greater emphasis..., corporate social responsibility and public affairs.
The new role will be the first time Carlsberg has ...
for minimum pricing of alcohol .
Carlsberg is currently designing the new role, but whoever is recruited ...
Carlsberg, Tetley's and Tuborg.
The restructure means that Carlsberg will no longer have a senior PRO ...
05 Oct 2010
| by Alex Brownsell
Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ...
+HD, and four pairs of 3D glasses.
Carlsberg will back the promotion with a print and radio ad campaign ...
literature.
Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...
07 Sep 2010
| by Mark Banham
Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who...director and senior partner at Prime Sweden the creator of the spots, said: "Carlsberg hit on a perennial ...
17 Aug 2010
| by John Reynolds
Carlsberg, the Danish brewer, has attributed marketing investment as a key factor in its 12% uplift...activity around this year's World Cup. Carlsberg invested in marketing ahead of, and during, this year ...
flat market share development in recent years. Areas of growth for Carlsberg were Asia and Eastern ...
. Jorgen Buhl Rasmussen, chief executive of Carlsberg, said: "The group's performance was strong ...
04 Jun 2010
| by Joe Thomas
Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk...for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ...
-trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...
21 May 2010
| by Gemma Charles
LONDON - Carlsberg is to sponsor UEFA Euro 2012 in a move that extends its involvement...-fareast-language:#0400;
mso-bidi-language:#0400;}
It will be the seventh consecutive tournament with Carlsberg ...
on promotional activity in the run-up to the event. Carlsberg and UEFA are developing plans for fan activation up to and during Euro 2012. Carlsberg has already obtained all rights to the Man of the match ...
10 May 2010
Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer
10 May 2010
| by Matt Williams
LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official...and interviews with some of the stars. Paul Davies, the director of brands and insight and Carlsberg UK, said ...
28 Apr 2010
| by Joe Thomas
LONDON - Carlsberg is bidding to increase its brand awareness in China with a novel one...will read 'Carlsberg is partner of Danish Pavilion in World Expo - Carlsberg Liverpool Cheer for World Expo'. Carlsberg took over the sponsorship of Liverpool in 1992. Liverpool's first sponsor ...
at Carlsberg, said: "We're delighted to have been able to bring about this momentous occasion. We believe it ...
15 Apr 2010
| by Gemma Charles
LONDON - Carlsberg is to feature England manager Fabio Capello on its World Cup promotional...Normal 0 0 1 130 691 16 4 912 11.773 0 0 0 Capello will appear on all take-home packs of Carlsberg and Carlsberg Export alongside players Rio Ferdinand, Steven ...
the popularity of the Italian boss with fans. The move will mean that Carlsberg, which sponsors the England team ...
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