03 Dec 2010
| by Gemma Charles
The company is a division of C C Group, the Ireland and UK-based manufacturer, marketer and distributor of brands including Magners cider, Gaymers cider, Blackthorn cider and Tennent s lager.
The drinks company joins eight existing member companies, including Carlsberg, Diageo and Pernod Ricard, who ...
05 Oct 2010
| by Alex Brownsell
Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ...
+HD, and four pairs of 3D glasses.
Carlsberg will back the promotion with a print and radio ad campaign ...
literature.
Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...
21 Sep 2010
| by Suzy Bashford
Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across London with the message 'Carlsberg don't do litter. But if they did, it would probably be the best litter ...
15 Sep 2010
| by Jeremy Lee
of strategy at Saatchi Saatchi, who has worked on Carlsberg, and Hugh Robertson, chief executive and co ...
02 Sep 2010
| by Daniel Farey-Jones
-Kia, Carlsberg and McDonald's.
In May the brand signed up as the official electronics partner of the Tour ...
17 Aug 2010
| by John Reynolds
Carlsberg, the Danish brewer, has attributed marketing investment as a key factor in its 12% uplift...activity around this year's World Cup. Carlsberg invested in marketing ahead of, and during, this year ...
flat market share development in recent years. Areas of growth for Carlsberg were Asia and Eastern ...
. Jorgen Buhl Rasmussen, chief executive of Carlsberg, said: "The group's performance was strong ...
10 Aug 2010
| by David Tiltman
of the past two years may prove to have been merely a blip on its forward march.
CASE STUDY - CARLSBERG ...
popular theme for experiential campaigns over the summer. One brand to adopt it was Carlsberg, which ...
. Privately owned. Managing director Fred Porro. Clients include Vodafone, Carlsberg, Football Association ...
13 Jul 2010
| by Gemma Charles
Now entering its second year, the 'Why let good times go bad?' initiative is funded by 45 companies from the alcoholic drinks industry, including Diageo, Carlsberg and Heineken UK, as well as supermarkets including Tesco and Asda.
Drinkaware has appointed brand communications agency 23red to handle ...
05 Jul 2010
| by Neil Jenkinson
, social occasion.
A walkover. Walkers 4 Pringles 0
Budweiser v Carlsberg
Budweiser ...
instant win' for Budweiser.
Carlsberg s team talk promotion, on the other hand, appears on 2.5 million ...
contribute with their own team talk. Carlsberg has put a lot of money into it and not cut any corners. It has ...
30 Jun 2010
| by Scott Billings
, KFC, Carlsberg. www.designbridge.com
Rufus Leonard Founded 1989. Privately owned. Managing ...
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