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McDonald's buys into Euro 2012 and 2016 tournaments

26 May 2010 | by John Reynolds

young people to participate in the game." Last week, Carlsberg signed up to be an official partner ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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