17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
16 May 2012
| by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ...
in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
09 May 2012
| by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner.
However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
03 Apr 2012
| by Gemma Charles
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.....
The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand.
According to Carlsberg, the design is intended to reflect the Danish capital s urban ...
09 Mar 2012
| by Gemma Charles
Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport...Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ...
and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...
01 Mar 2012
| by Gemma Charles
Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship...be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel.
The app is part of a raft ...
by TV, outdoor, on-pack and point of sale.
As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
30 Jan 2012
| by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ...
thirst-quenching, chilled drink.
Developed as a result of a strategic partnership between Carlsberg UK ...
the ad campaign.
David Scott, director of customer marketing for Carlsberg UK, said: "We're confident ...
12 Aug 2011
| by Gemma Charles
Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season....The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ...
tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era.
Louise Larsen Bach ...
15 Jun 2011
| by Oliver Luft
Carlsberg has signed a deal with The Football Association (FA) that extends the larger brand's long...The deal runs until 2014, improving Carlsberg's sponsorship rights, and comes ahead of the FA's official unveiling tomorrow of rival Budweiser as its new FA Cup sponsor.
It is thought that Carlsberg ...
rights.
Carlsberg's commercial links with football date back to 1992, when it signed up as Liverpool ...
15 Apr 2011
Matt Williams is disappointed that the "adventurous overhaul" of Carlsberg's marketing strategy has
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