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Planet Media - A speed-read guide to the major developments of the week

29 Jul 2008 | by Media Week

with Carlsberg. CLIENTS - Coca-Cola reviews Coca-Cola is reviewing its global marketing strategy, which ...

Sky surveys red button factor

01 Jul 2008 | by Media Week

Using Sky View and TNS Worldpanel data for interactive campaigns for Warburtons bread, Carlsberg ... . It was also found that 54% of those interacting with the campaigns who bought Carlsberg were new buyers, while 25% of Warburtons buyers were new to the brand. Of the three brands, Carlsberg experienced ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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