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NEWS: 1996 Mad cows, fat cats and blue Pepsi

13 Dec 1996 | by KATE NICHOLAS

Borkowski PR is forced to tone down its irreverent PR Mission impossible style campaign for Carlsberg ...

FOCUS: SPONSORSHIP; Sponsors enjoy a sporting chance

09 Feb 1996 | by JEREMY SLATER

the appeal of television in terms of sponsorship, but also targeting. Carlsberg, a former sponsor ... valuable thing to do, but our strategy behind Carlsberg Export changed and we decided not to renew our contract, explains John Slade, marketing controller of Carlsberg. The company has no current ...

 

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