23 May 2012
| by Jamie Robertson
that historically Carlsberg has done very well in its activation, and something that we have seen it revisit ...
16 May 2012
| by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ...
in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
09 May 2012
| by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner.
However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
09 Mar 2012
| by Gemma Charles
Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport...Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ...
and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...
22 Dec 2011
| by Gemma Charles
The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations.
David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...
03 Nov 2011
years on accounts such as Carlsberg and Visa. They then joined Fallon and worked on clients including ...
25 Aug 2011
| by Ian Darby
If only agencies could assimilate the master drinker Kingsley Amis' shrewd advice for "integrating" a pint of lager. He'd take Carlsberg pilsner and mix it - half and half in a silver tankard - with its rocket fuel sister brand Special Brew, to create "as much good will as I know". A feeling ...
12 Aug 2011
| by Gemma Charles
Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season....The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ...
tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era.
Louise Larsen Bach ...
12 Aug 2011
| by Alex Brownsell and Gemma Charles
our main partners, Standard Chartered and Adidas, and our official partners, Carlsberg, Thomas Cook ...
01 Jul 2011
| by John Reynolds & Gemma Charles
has joined Carling, sponsor of the League Cup; Heineken, Champions League sponsor; and Carlsberg ...
and wheel in a giant screen showing the match.'
While Heineken, Carling, Carlsberg and Budweiser might ...
if everyone in a category is doing similar things.'
CARLSBERG ENGLAND TEAM
Length of association: 1995 ...
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