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Tuborg beer secures spotlight in LMFAO music vid

. The competition campaign, a collaboration between brand owner Carlsberg UK, Channel 4 and Bauer Media ... international media account for Carlsberg. After winning the competition Wroe jetted off to Las Vegas to meet ... at Carlsberg UK, said: "Both us and LMFAO were blown away by Josh s creativity and ideas for the video ...

Carlsberg signs year-long ad deal with Sky Sports

Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...

Will owners respect Bailey?

- the sort of watering hole where, as in that Carlsberg ad, there are always cabs to be had outside ...

Tetley's signs deal to sponsor ITV4 shows

Tetley's, the Carlsberg-owned bitter brand, has signed an 18-month, multimillion-pound sponsorship..., and is part of a planned 5 million investment in bitter brands from Carlsberg. The idents for the sponsorship, created by Carlsberg UK's integrated marketing agency Billington Cartmell, will be shown ...

Legends deliver team talk in Carlsberg World Cup ad

LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official...and interviews with some of the stars. Paul Davies, the director of brands and insight and Carlsberg UK, said ...

OMD appointed to Carlsberg £100m international media business

LONDON - Carlsberg has appointed OMD to handle its consolidated international media planning..., along with Carlsberg, The review included 22 markets in Europe and Asia including the UK, Germany, France, Russia, Hong Kong, Malaysia and Singapore. Carlsberg said in a statement: "As part of Carlsberg ... supplier arrangements globally for all markets under the remit of Carlsberg Group. We are now pleased ...

Carlsberg calls media review

LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...

 

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