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Power 100: 100 to 50

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

Piccadilly Circus lights open to new brand as Sanyo exits

over 100 years of existence, including BP, Carlsberg, Foster s, Guinness, Kodak, Gordon s, Max Factor ...

Carlsberg and Sky join for on-pack promotion

Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... +HD, and four pairs of 3D glasses. Carlsberg will back the promotion with a print and radio ad campaign ... literature. Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...

Out of home top of mind

Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across London with the message 'Carlsberg don't do litter. But if they did, it would probably be the best litter ...

Carlsberg tailors pub posters for World Cup drive

Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk...for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ... -trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...

 

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