ITV2 at ten years old
09 Dec 2008 | by Andy Fry
200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...
Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring
200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...
and baggage can get in the way. Last month, Carlsberg had to withdraw from a deal offering Sun readers a ...
Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through...starting on Saturday, as part of an on-air and online tie-up. The Carlsberg-sponsored show, which ... and competitions to win Virgin Radio-branded cases of Carlsberg, barbecues and tickets to next month's Glastonbury ... show, promoting Carlsberg's official partner status with the tournament. Ian Hannaford, marketing ...
-button campaign for Carlsberg attracts 500,000 household interactions watching extended footage for more than four ...
' strategy. Contrast it with Carlsberg's 'Old lions', which featured 12 football legends, as themselves ...
The Carlsberg-owned bitter brand has briefed Graphico to create a branded site featuring recently retired England rugby union captain Martin Johnson. The initiative will include Johnson discussing the scars he has received playing rugby, a 'Tetley trivia' section and an online competition to win a T ...
-of-mouth discussion - think of Smash, Cadbury's Flake, Nescafe Gold Blend, British Airways, Tango, Carlsberg ...
from brands such as Carlsberg. While alcohol brands traditionally run 70% of their TV ads in peak ... effect on sports content, which has been traditionally supported by brands such as Carlsberg. Figures ... Carlsberg UK 60,226 153,515 59 3,859,537 3 Coors 77,932 268 ...
by Carlsberg. The beer brand ran 10-second ads encouraging viewers to watch an extended version of its recent ... % of viewers who were exposed to the first Carlsberg commercial watched the longer version, indicating that Sky's fledgling on-demand ad model is proving successful. Carlsberg is now to extend the 'Old Lions' on ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.