Search results for Carlsberg

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Tuborg set for festival push

Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring

ITV2 at ten years old

200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...

Raymond Snoddy on Media: Sun shines on Royal Opera

and baggage can get in the way. Last month, Carlsberg had to withdraw from a deal offering Sun readers a ...

Media: Carlsberg backs Virgin Radio slot

Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through...starting on Saturday, as part of an on-air and online tie-up. The Carlsberg-sponsored show, which ... and competitions to win Virgin Radio-branded cases of Carlsberg, barbecues and tickets to next month's Glastonbury ... show, promoting Carlsberg's official partner status with the tournament. Ian Hannaford, marketing ...

Broadband to revive interactive TV

-button campaign for Carlsberg attracts 500,000 household interactions watching extended footage for more than four ...

Adwatch: Ladbrokes - 'Footballers' cafe 3'

' strategy. Contrast it with Carlsberg's 'Old lions', which featured 12 football legends, as themselves ...

Digital: Tetley launches rugby web portal

The Carlsberg-owned bitter brand has briefed Graphico to create a branded site featuring recently retired England rugby union captain Martin Johnson. The initiative will include Johnson discussing the scars he has received playing rugby, a 'Tetley trivia' section and an online competition to win a T ...

Careers: How to get ahead in marketing - Time for a story

-of-mouth discussion - think of Smash, Cadbury's Flake, Nescafe Gold Blend, British Airways, Tango, Carlsberg ...

Media Analysis: Wider ad ban risks ripple effect

from brands such as Carlsberg. While alcohol brands traditionally run 70% of their TV ads in peak ... effect on sports content, which has been traditionally supported by brands such as Carlsberg. Figures ... Carlsberg UK 60,226 153,515 59 3,859,537 3 Coors 77,932 268 ...

Digital: Brands sign to Sky service

by Carlsberg. The beer brand ran 10-second ads encouraging viewers to watch an extended version of its recent ... % of viewers who were exposed to the first Carlsberg commercial watched the longer version, indicating that Sky's fledgling on-demand ad model is proving successful. Carlsberg is now to extend the 'Old Lions' on ...

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